autoevolution

autoevolution's Chevrolet Month

Whenever one says the word GM, the mind immediately generates the image of the Chevrolet bowtie. The American corporate behemoth, owner of more brands than we care to count, has become synonymous with this particular nameplate because, well, that was more or less the plan all along.

Today, Chevrolet is one of the most visible carmakers out there, and it is one of the most stable and widespread names in the auto industry. From the U.S to China and everywhere in between, there are bowties for every taste and pocket, just like intended.

We have the big Silverado pickups and the mighty Camaro, the iconic Corvette now with a mid-engine layout, the Suburban, the longest-running nameplate in automotive history, and many other perhaps less impressive nameplates, like the Trax, Sonic, or Bolt.

Chevrolet the carmaker was born 109 years ago out of the need of General Motors founder William Durant to get back in the corporate saddle after being removed in 1910. It came to be as Durant was beginning to dream a world where a car company could own more than just one marque, each with its own car lines, dreams and aspirations.

Durant set up the company together with Louis Chevrolet. The Swiss-born was at the time a driver for Buick, and a good one at that, as he caught Durant’s eye. The two quickly grew close together and, as was his habit with close friends, Durant soon decided to give Chevrolet his own car brand.

So, in November 1911 the Chevrolet Motor Car Company was born, and for a number of years it fought to make a name for itself. It quickly did and, using the new entity, Durant managed to buy his way back into GM in 1918 - only to be once again removed a year later.

But despite Durant’s problems, Chevy as it would become known, survived. After the executive’s second ousting, GM’s top brass decided to build "a car for every purse and purpose" under the Chevrolet name, and kick the hell out of Ford in the process. It is now when Chevrolet becomes General Motors’ main brand, a reality that survives to this day.

Since the story of Chevrolet began in a November more than a century ago, we decided to dedicate this month to the American brand, so stay tuned for a flood of stories with the carmaker, its cars, and its exploits at their core.

Editor's note: This special feature by autoevolution was not sponsored or supported by a third-party.
1969 Chevrolet Camaro RS/SS Is a $50K Matching Numbers Treasure
1969 Chevrolet Camaro RS/SS Is a $50K Matching Numbers Treasure

19 Nov 2020, 15:06 UTC · By: Daniel Patrascu / Hugger Orange 1969 Chevrolet Camaro RS/SS sporting a matching numbers 350ci engine gets sold at an October auction for $49,500

 
Bjorn Harms’ Remote-Controlled Corvette Is a Childhood Dream Come True
Bjorn Harms’ Remote-Controlled Corvette Is a Childhood Dream Come True

19 Nov 2020, 15:05 UTC · By: Elena Gorgan / Created in 2016, the Corvette is perhaps the world’s most refined full-size remote-controlled car, still impressive after all this time

 
Black-on-Black 1969 Chevrolet C10 Is a Workhorse in Formal Dress
Black-on-Black 1969 Chevrolet C10 Is a Workhorse in Formal Dress

19 Nov 2020, 10:48 UTC · By: Daniel Patrascu / 1969 Chevrolet C10 handled with care and turned into a workhorse clothed in formal dress snatches $30,800 at auction at the end of October

 
How To Transform a 2021 Camaro Into a Dragstrip Monster
How To Transform a 2021 Camaro Into a Dragstrip Monster

19 Nov 2020, 10:26 UTC · By: Vlad Radu / Chevrolet Performance has a wide range of upgrades that will turn turn the factory spec car into a formidable drag race weapon

 
All-Steel 1950 Chevy 3100 Is $180K Worth of Corvette Awesome, a Tough Sell
All-Steel 1950 Chevy 3100 Is $180K Worth of Corvette Awesome, a Tough Sell

19 Nov 2020, 10:24 UTC · By: Daniel Patrascu / 1950 Chevy 3100 that cost some $180,000 to make has been trying to sell for the past two years, price is now down to less than half

 
SVE's 2021 Yenko/SC Silverado Off Road Takes the Legendary Name Rock Crawling
SVE's 2021 Yenko/SC Silverado Off Road Takes the Legendary Name Rock Crawling

19 Nov 2020, 09:33 UTC · By: Aurel Niculescu / Specialty Vehicle Engineering has pushed hard the envelope for their Yenko Camaro, and Yenko/SC upgrades this year, and they are not finished just yet

 
This 1964 Chevrolet Impala Survived Rust, a Major Fire, and 25 Years in Storage
This 1964 Chevrolet Impala Survived Rust, a Major Fire, and 25 Years in Storage

19 Nov 2020, 08:30 UTC · By: Bogdan Popa / A ’64 Impala is a survivor by all means: the cars not only spent the last 25 years in storage, but it also survived a major fire

 
2022 Chevrolet Bolt EV Facelift Caught on Dashcam
2022 Chevrolet Bolt EV Facelift Caught on Dashcam

19 Nov 2020, 00:07 UTC · By: Mircea Panait / Months before you were supposed to see it, the 2022 Chevrolet Bolt EV is certainly an improved design over the outgoing model

 
2020 Corvette Sounds Gnarly With Hooker BlackHeart Cat-Back Exhaust System
2020 Corvette Sounds Gnarly With Hooker BlackHeart Cat-Back Exhaust System

18 Nov 2020, 23:10 UTC · By: Mircea Panait / It may be a little more expensive than the NPP exhaust, but the cat-back system from Hooker BlackHeart unlocks double the horsepower and pound-feet of torque

 
Chevrolet Chevelle SS "Boost Bomb" Is a Twin-Turbo Vessel
Chevrolet Chevelle SS "Boost Bomb" Is a Twin-Turbo Vessel

18 Nov 2020, 17:53 UTC · By: Andrei Tutu / The starting point for the virtual build portrayed in this rendering is a 1967 Chevrolet Chevelle SS, the final model year for the first generation

 
EPA Fuel Economy: 2021 Chevrolet Tahoe With Duramax Diesel Tops 24 MPG Combined
EPA Fuel Economy: 2021 Chevrolet Tahoe With Duramax Diesel Tops 24 MPG Combined

18 Nov 2020, 17:47 UTC · By: Mircea Panait / It's just as torquey as the 6.2-liter small-block V8, but the Duramax diesel is more economical and develops peak torque from only 1,500 rpm

 
1971 Chevrolet Chevelle Has the Near-Perfect Camouflage for a Green Backdrop
1971 Chevrolet Chevelle Has the Near-Perfect Camouflage for a Green Backdrop

18 Nov 2020, 16:28 UTC · By: Daniel Patrascu / 1971 Chevrolet Chevelle sporting a green overalls goes out for a photo shoot in the wild, looks right at home among the trees

 
Caddy Brougham Hearse Lifted on a Chevy K10 Chassis Is Begging for Attention
Caddy Brougham Hearse Lifted on a Chevy K10 Chassis Is Begging for Attention

18 Nov 2020, 12:18 UTC · By: Elena Gorgan / Possibly a once-in-a-lifetime opportunity and a sure way to stand out, this lifted hearse aims to make you the center of attention

 
GT500 CF Track Pack Wins Two, Loses One Against Tuned Camaro ZL1 and C8 Corvette
GT500 CF Track Pack Wins Two, Loses One Against Tuned Camaro ZL1 and C8 Corvette

18 Nov 2020, 12:16 UTC · By: Aurel Niculescu / Believe it or not, the 760-hp Ford Mustang Shelby GT500 with the Carbon Fiber Track Pack only wins one of the showdowns, and the surprise is... mid-engined

 
Ford Mustang GT Races Procharged Chevy Silverado, Total Destruction Occurs
Ford Mustang GT Races Procharged Chevy Silverado, Total Destruction Occurs

18 Nov 2020, 11:00 UTC · By: Andrei Tutu / Who says you can't have a workhorse that spanks muscle cars without breaking a sweat? Certainly not the driver of this Silverado

 
Corvette Yellow 1973 Chevrolet Camaro Matches HP with Displacement, Looks Sleek
Corvette Yellow 1973 Chevrolet Camaro Matches HP with Displacement, Looks Sleek

18 Nov 2020, 10:57 UTC · By: Daniel Patrascu / Corvette Yellow 1973 Chevrolet Camaro with a 350ci engine and an equal number of horsepower going under the hammer at the end of the week

 
Bare-Bones 1959 Chevrolet Apache Is a Corvette Sleeper
Bare-Bones 1959 Chevrolet Apache Is a Corvette Sleeper

18 Nov 2020, 10:18 UTC · By: Daniel Patrascu / 1959 Chevrolet Apache packing a C4 Corvette engine and little else in terms of exterior and interior modifications can be had for $79,900

 
Tupac's 1961 Chevrolet Impala Has Resurfaced as a Hopping Long Beach Lowrider
Tupac's 1961 Chevrolet Impala Has Resurfaced as a Hopping Long Beach Lowrider

18 Nov 2020, 09:59 UTC · By: Aurel Niculescu / 2Pac - alias Makaveli - used this exact 1961 Chevrolet Impala for his 1996 "To Live and Die in LA" music video, which allegedly influenced the brand's sales

 
This 1969 Chevrolet Impala Is a Subtle Restomod With a Few Surprises
This 1969 Chevrolet Impala Is a Subtle Restomod With a Few Surprises

18 Nov 2020, 08:35 UTC · By: Bogdan Popa / Someone is selling their ’69 Impala convertible, and the car has already received a number of upgrades, including a new 400 small-block engine

 
1976 Chevrolet Corvette Monster Truck Could Be Your Next Insane Treat
1976 Chevrolet Corvette Monster Truck Could Be Your Next Insane Treat

18 Nov 2020, 07:00 UTC · By: Elena Gorgan / $8,500 OBO or trade for an apparent blasphemy that actually looks awesome, and would put you head and shoulders above everyone else