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autoevolution's Chevrolet Month

Whenever one says the word GM, the mind immediately generates the image of the Chevrolet bowtie. The American corporate behemoth, owner of more brands than we care to count, has become synonymous with this particular nameplate because, well, that was more or less the plan all along.

Today, Chevrolet is one of the most visible carmakers out there, and it is one of the most stable and widespread names in the auto industry. From the U.S to China and everywhere in between, there are bowties for every taste and pocket, just like intended.

We have the big Silverado pickups and the mighty Camaro, the iconic Corvette now with a mid-engine layout, the Suburban, the longest-running nameplate in automotive history, and many other perhaps less impressive nameplates, like the Trax, Sonic, or Bolt.

Chevrolet the carmaker was born 109 years ago out of the need of General Motors founder William Durant to get back in the corporate saddle after being removed in 1910. It came to be as Durant was beginning to dream a world where a car company could own more than just one marque, each with its own car lines, dreams and aspirations.

Durant set up the company together with Louis Chevrolet. The Swiss-born was at the time a driver for Buick, and a good one at that, as he caught Durant’s eye. The two quickly grew close together and, as was his habit with close friends, Durant soon decided to give Chevrolet his own car brand.

So, in November 1911 the Chevrolet Motor Car Company was born, and for a number of years it fought to make a name for itself. It quickly did and, using the new entity, Durant managed to buy his way back into GM in 1918 - only to be once again removed a year later.

But despite Durant’s problems, Chevy as it would become known, survived. After the executive’s second ousting, GM’s top brass decided to build "a car for every purse and purpose" under the Chevrolet name, and kick the hell out of Ford in the process. It is now when Chevrolet becomes General Motors’ main brand, a reality that survives to this day.

Since the story of Chevrolet began in a November more than a century ago, we decided to dedicate this month to the American brand, so stay tuned for a flood of stories with the carmaker, its cars, and its exploits at their core.

Editor's note: This special feature by autoevolution was not sponsored or supported by a third-party.
RHD 2020 Corvette Stingray Z51 Photographed at the Airport
RHD 2020 Corvette Stingray Z51 Photographed at the Airport

18 Nov 2020, 01:34 UTC · By: Mircea Panait / This is the second right-hand-drive C8 Corvette seen by Rick "Corvette" Conti, and by now, it's somewhere in Japan awaiting delivery

 
C8 Corvette Stingray Gains 20 RWHP With Late Model Racecraft Exhaust System
C8 Corvette Stingray Gains 20 RWHP With Late Model Racecraft Exhaust System

17 Nov 2020, 21:48 UTC · By: Mircea Panait / If you upgrade your C8 Corvette Stingray with a complete exhaust package from LMR, you can expect 20 more ponies and 20 more pound-feet at the wheels

 
Watch a 700-Horsepower Chevrolet-Powered Toyota Corolla Do a Massive Burnout
Watch a 700-Horsepower Chevrolet-Powered Toyota Corolla Do a Massive Burnout

17 Nov 2020, 17:35 UTC · By: Dragos Chitulescu / It's not unusual to see a 700 horsepower Chevrolet engine under the hood of a drift car, but it is slightly unusual for that car to be a Corolla

 
2020 Chevrolet Corvette Rear-Ended by Van, Looks Like an Insurance Write-Off
2020 Chevrolet Corvette Rear-Ended by Van, Looks Like an Insurance Write-Off

17 Nov 2020, 16:30 UTC · By: Mircea Panait / A big white company van crashed into the rear of this C8 HTC, and from the looks of it, the mid-engine sports car is a total loss

 
This Chevrolet SUV Is Two Kinds of Supercharged Suburban, Poster Material
This Chevrolet SUV Is Two Kinds of Supercharged Suburban, Poster Material

17 Nov 2020, 16:24 UTC · By: Daniel Patrascu / The body of a 1972 gets slapped onto the chassis of a 1986 Suburban 4×4, a 6.0-liter V8 engine, fitted with a Magnuson supercharger finds a way under the hood

 
Tesla Should Have a New Rival for the Most Rudimentary Truck Design From Chevy
Tesla Should Have a New Rival for the Most Rudimentary Truck Design From Chevy

17 Nov 2020, 15:55 UTC · By: Cristian Curmei / This Chevy-branded truck is made for a future where urban mobility is tighter than ever due to over-population. Includes two self-balancing unicycles.

 
1956 Chevrolet One-Fifty Is One Classy, Yet Violet Handyman
1956 Chevrolet One-Fifty Is One Classy, Yet Violet Handyman

17 Nov 2020, 15:14 UTC · By: Daniel Patrascu / Violet 1956 Chevrolet One-Fifty is a true representative of the Tri-Five era, comes powered by a 350ci (5.7-liter) engine

 
Mr. Regular Reviews 1968 Rolls-Royce Silver Shadow With Chevy 350 Small-Block V8
Mr. Regular Reviews 1968 Rolls-Royce Silver Shadow With Chevy 350 Small-Block V8

17 Nov 2020, 14:10 UTC · By: Mircea Panait / It's hard not to laugh at this review, but Mr. Regular does have a point about swapping the original engine and suspension system for more reliable replacements

 
Shopper Chopper Is the Giant Shopping Cart That Is Road Legal, Surprisingly Fast
Shopper Chopper Is the Giant Shopping Cart That Is Road Legal, Surprisingly Fast

17 Nov 2020, 14:05 UTC · By: Elena Gorgan / Created by Calvin VanSant and his son-in-law Brent as a means to advertise Brent’s grocery business, the Shopper Chopper has risen to legend status since

 
Very Rare and Very Turquoise Tri-Five 1957 Chevy Nomad Costs Almost $100k
Very Rare and Very Turquoise Tri-Five 1957 Chevy Nomad Costs Almost $100k

17 Nov 2020, 12:19 UTC · By: Aurel Niculescu / Wait, what, $99,950 for a Chevrolet station wagon?! Well, no one said that loving vintage cars is cheap... But just look at the pristine Turquoise paintjob!

 
GM's HD Trucks Jump Over the Ford F-150 Hybrid With Third-Party PHEV Solution
GM's HD Trucks Jump Over the Ford F-150 Hybrid With Third-Party PHEV Solution

17 Nov 2020, 11:01 UTC · By: Aurel Niculescu / XL Fleet is almost ready to start sales of the XLP plug-in hybrid solution for the Chevrolet Silverado and GMC Sierra 2500 / 3500 HD models

 
Original 1965 Chevrolet El Camino Only Knew 2 Owners, Looking for the Third
Original 1965 Chevrolet El Camino Only Knew 2 Owners, Looking for the Third

17 Nov 2020, 10:53 UTC · By: Daniel Patrascu / 1965 Chevrolet El Camino in mostly an original condition is going under the hammer as a representative of a time when utes ruled

 
Restomod 1956 Chevrolet Nomad Is an Engine-Swapped $80K Hot One
Restomod 1956 Chevrolet Nomad Is an Engine-Swapped $80K Hot One

17 Nov 2020, 10:31 UTC · By: Daniel Patrascu / 1956 Chevrolet Nomad restored to look like it did when it was first made, but packing a larger engine than it originally had, is selling for $80K

 
Clean Looking 1952 Chevrolet 3100 Custom Pickup Needs Just a Little Cockpit TLC
Clean Looking 1952 Chevrolet 3100 Custom Pickup Needs Just a Little Cockpit TLC

17 Nov 2020, 10:18 UTC · By: Aurel Niculescu / The Root Beer exterior paintwork look marvelous, along with the shaved body and wood-clad truck bed, but we did notice a few stain marks inside

 
8-Wheel Chevy Silverado Monstermax Goes for a Swim in the Ocean
8-Wheel Chevy Silverado Monstermax Goes for a Swim in the Ocean

17 Nov 2020, 10:10 UTC · By: Elena Gorgan / WhistlinDiesel’s Cody Detwiler takes his famous monster truck for a drive into the ocean in Florida, to prove haters who said it couldn’t float wrong

 
Restored 1967 Impala SS Convertible 396 Goes to Auction, Bidding Starts at $0.99
Restored 1967 Impala SS Convertible 396 Goes to Auction, Bidding Starts at $0.99

17 Nov 2020, 07:21 UTC · By: Bogdan Popa / A beautifully crafted Impala SS Convertible with “everything new or restored” is auctioned off on eBay with a $0.99 starting price

 
Super Rare 1982 Chevrolet Camaro Z28 Has Just 5K Miles, Sports a Black Interior
Super Rare 1982 Chevrolet Camaro Z28 Has Just 5K Miles, Sports a Black Interior

17 Nov 2020, 07:05 UTC · By: Bogdan Popa / A 1982 Camaro Z28 is now listed for sale with a super-low mileage and an interior option that’s really hard to find these days

 
First-Year Camaro Is the Living Proof Rust Sometimes Does Have Mercy
First-Year Camaro Is the Living Proof Rust Sometimes Does Have Mercy

17 Nov 2020, 05:18 UTC · By: Bogdan Popa / A 1967 Chevrolet Camaro is now available as part of an online auction, and despite being listed as an RS, it’s actually a base 327 model

 
Google Looking into Android Auto Launch Error on Chevrolet MyLink
Google Looking into Android Auto Launch Error on Chevrolet MyLink

17 Nov 2020, 04:30 UTC · By: Bogdan Popa / The company says it’s investigating the problem, though only a few specifics are available right now; the error was reported in an older version

 
Chevrolet Phases Out Camaro Pony Car From Russian Lineup
Chevrolet Phases Out Camaro Pony Car From Russian Lineup

16 Nov 2020, 19:04 UTC · By: Mircea Panait / After years of abysmal sales, Chevrolet has finally pulled the plug on the Camaro in Russia, leaving only the Traverse and Tahoe in this part of the world