autoevolution

autoevolution's Chevrolet Month

Whenever one says the word GM, the mind immediately generates the image of the Chevrolet bowtie. The American corporate behemoth, owner of more brands than we care to count, has become synonymous with this particular nameplate because, well, that was more or less the plan all along.

Today, Chevrolet is one of the most visible carmakers out there, and it is one of the most stable and widespread names in the auto industry. From the U.S to China and everywhere in between, there are bowties for every taste and pocket, just like intended.

We have the big Silverado pickups and the mighty Camaro, the iconic Corvette now with a mid-engine layout, the Suburban, the longest-running nameplate in automotive history, and many other perhaps less impressive nameplates, like the Trax, Sonic, or Bolt.

Chevrolet the carmaker was born 109 years ago out of the need of General Motors founder William Durant to get back in the corporate saddle after being removed in 1910. It came to be as Durant was beginning to dream a world where a car company could own more than just one marque, each with its own car lines, dreams and aspirations.

Durant set up the company together with Louis Chevrolet. The Swiss-born was at the time a driver for Buick, and a good one at that, as he caught Durant’s eye. The two quickly grew close together and, as was his habit with close friends, Durant soon decided to give Chevrolet his own car brand.

So, in November 1911 the Chevrolet Motor Car Company was born, and for a number of years it fought to make a name for itself. It quickly did and, using the new entity, Durant managed to buy his way back into GM in 1918 - only to be once again removed a year later.

But despite Durant’s problems, Chevy as it would become known, survived. After the executive’s second ousting, GM’s top brass decided to build "a car for every purse and purpose" under the Chevrolet name, and kick the hell out of Ford in the process. It is now when Chevrolet becomes General Motors’ main brand, a reality that survives to this day.

Since the story of Chevrolet began in a November more than a century ago, we decided to dedicate this month to the American brand, so stay tuned for a flood of stories with the carmaker, its cars, and its exploits at their core.

Editor's note: This special feature by autoevolution was not sponsored or supported by a third-party.
Treat Your C8 Chevy Corvette Aero Kit to Five New Carbon Fiber Elements From RSC
Treat Your C8 Chevy Corvette Aero Kit to Five New Carbon Fiber Elements From RSC

1 Dec 2020, 09:20 UTC / Racing Sport Concepts created an aerodynamic package for the C8 Corvette a while ago, and now it's ready for an extensive, carbon fiber-infused, upgrade

 
2020 Chevrolet Corvette Sales Split Shows Money Is Not a Problem for U.S. Buyers
2020 Chevrolet Corvette Sales Split Shows Money Is Not a Problem for U.S. Buyers

30 Nov 2020, 17:23 UTC / The 2020 Chevrolet Corvette was often described as an "affordable sports car" thanks to its sub-$60,000 starting price. People don't seem to have cared

 
The 1979 Granatelli Jet Corvette Remains Most Impressive Feat of Engineering
The 1979 Granatelli Jet Corvette Remains Most Impressive Feat of Engineering

30 Nov 2020, 14:05 UTC / Vince Granatelli built the car inspired by his father’s Indy-racing turbine-powered car. It’s a monster with 880 hp under the unassuming hood, a true wonder

 
Bagged 1965 Chevrolet Impala SS Clone Was a Professional Labor of Love for One
Bagged 1965 Chevrolet Impala SS Clone Was a Professional Labor of Love for One

30 Nov 2020, 12:38 UTC / Hasn't attended many shows or auto celebrations this summer, not only due to the current conditions - but also because work was finished late spring

 
This Restomodded 1957 Chevrolet 3100 Pickup Was Previously Used as a Fire Truck
This Restomodded 1957 Chevrolet 3100 Pickup Was Previously Used as a Fire Truck

30 Nov 2020, 10:36 UTC / After spending 48 years as a fire truck, this Chevy 3100 was turned into a lovely restomod with a 383-cu.in. stroker V8 engine

 
1968 Chevrolet C10 Is on the Mild Side of Cool
1968 Chevrolet C10 Is on the Mild Side of Cool

30 Nov 2020, 10:07 UTC / 1968 Chevrolet C10 wrapped in a neat Burgundy paint went on the Hot Rod Power Tour last year, is now up for grabs for $42,900

 
Galvatron Is a 1,000-hp Corvette ZR1, Goes After Exotics Instead of Autobots
Galvatron Is a 1,000-hp Corvette ZR1, Goes After Exotics Instead of Autobots

30 Nov 2020, 08:20 UTC / There's no hidden transformation here, because this Chevy likes to display all its custom might without even so much as a hood to cover up the swapped engine!

 
This 1969 Chevrolet Chevelle Hides a Big Block Surprise Under the Hood
This 1969 Chevrolet Chevelle Hides a Big Block Surprise Under the Hood

30 Nov 2020, 08:09 UTC / A’69 Chevelle is listed for sale, and the car comes with massive upgrades, including a new big-block engine paired with an automatic transmission

 
Chevy Bolt Owners Spammed with Privacy Warnings on CarPlay and Android Auto
Chevy Bolt Owners Spammed with Privacy Warnings on CarPlay and Android Auto

30 Nov 2020, 07:38 UTC / Drivers complain the very same message shows up every time they connect their smartphones to the car to run CarPlay or Android Auto

 
C8 Corvette "Neon Wave" Is a Mid-Engined Indy 500 Retro Pace Car
C8 Corvette "Neon Wave" Is a Mid-Engined Indy 500 Retro Pace Car

29 Nov 2020, 20:56 UTC / Corvette pace cars were so popular in the 1990s that they even made replicas of them, but most C8 owners never think about the "good old days"

 
Chevrolet Silverado "Rental Racer" Looks Like a Quarter-Mile Solution
Chevrolet Silverado "Rental Racer" Looks Like a Quarter-Mile Solution

29 Nov 2020, 11:04 UTC / An independent artist named Abimelec Arellano has come up with a rendering that could make for a brilliant marketing exercise

 
C8 Chevy Corvette Road-Trips From LA to Utah Testing All-Season Performance Tire
C8 Chevy Corvette Road-Trips From LA to Utah Testing All-Season Performance Tire

29 Nov 2020, 10:50 UTC / Here's a question that's been harrowing drivers in modern times - is a set of all-season rubber better than two separate sets of winter/summer tires?

 
This 1964 Impala SS Is Classic American Muscle Waiting for a New Adventure
This 1964 Impala SS Is Classic American Muscle Waiting for a New Adventure

29 Nov 2020, 08:53 UTC / A 1964 Chevrolet Impala SS is listed for auction on eBay, and the car comes with lots of extra parts, including a new set of wheels; the reserve hasn’t been met

 
1940 Chevrolet Panel Truck in Krispy Kreme Livery Is One Enticing Proposition
1940 Chevrolet Panel Truck in Krispy Kreme Livery Is One Enticing Proposition

29 Nov 2020, 08:12 UTC / It might not be incredibly powerful, but this panel truck is bound to make you stand out from the crowd. It’s coming up for auction with Mecum

 
Garage Find: Pristine 1954 Chevrolet Corvette Shows Only 53k Miles
Garage Find: Pristine 1954 Chevrolet Corvette Shows Only 53k Miles

28 Nov 2020, 19:17 UTC / Even though it's not be the most desirable specification of the C1 Corvette, this fellow here sure is pristine inside and out

 
1966 Ford Mustang "Mongrel" Has 600 HP LS Swap, Custom Flares, and Army Look
1966 Ford Mustang "Mongrel" Has 600 HP LS Swap, Custom Flares, and Army Look

28 Nov 2020, 16:35 UTC / Yeah, its a Mustang with an LS swap, which some people hate. But thats not even the weirdest thing about this 66 Fastback build

 
Daytona Yellow 1970 Chevrolet Corvette With 502 V8 Begs to Be Refurbished
Daytona Yellow 1970 Chevrolet Corvette With 502 V8 Begs to Be Refurbished

27 Nov 2020, 21:57 UTC / Currently sitting at $7,900, this incomplete but promising ‘Vette is offered with the original 454 engine which has been bored

 
Chevrolet Chevelle SS "Big Daddy" Flexes Supercharged Muscle
Chevrolet Chevelle SS "Big Daddy" Flexes Supercharged Muscle

27 Nov 2020, 18:15 UTC / The machine portrayed in this wild rendering is a 1967 example, which made for the final model year of the first-generation Chevelle

 
Chevrolet Boasts About the Strong Connection Between the C8.R and Road-Going Car
Chevrolet Boasts About the Strong Connection Between the C8.R and Road-Going Car

27 Nov 2020, 17:08 UTC / New video celebrates the Corvette C8.R's amazing motorsports debut this year after securing the manufacturers', teams' and drivers' championship all in one!

 
Shark Gray 1969 Chevrolet Camaro SS Makes No Secret of What Hides Under the Hood
Shark Gray 1969 Chevrolet Camaro SS Makes No Secret of What Hides Under the Hood

27 Nov 2020, 15:26 UTC / 1969 Chevrolet Camaro SS packing a 427ci (7.0-liter) V8 under the hood and looks to die for is going under the hammer in January