California Receives Its First Leaf
11 Dec 2010, 16:57 UTC · By: Andrei Costea / North Bay Nissan of Petaluma has delivered its first all-electric, zero-emission Nissan LEAF today, marking the beginning of a new era in automotive history, and celebrated with a procession to San ...
Outlander Sport Hikes Mitsubishi US November Sales
10 Dec 2010, 14:37 UTC · By: Andrei Costea / Mitsubishi Motors North America announced today November sales were 4,306, an increase of 47 percent compared to the same month last year, representing Mitsubishi's biggest year-on-year increas...
Hyundai Ponders the Addition of a Luxury Brand
8 Dec 2010, 13:21 UTC · By: Andrei Costea / Hyundai is considering the addition of two luxury models and creating a luxury brand that would probably be called Genesis. The brand would go head to head with renowned luxury brands like Toyota Mo...
Hyundai Overhauls Its Brand Image
6 Dec 2010, 14:00 UTC · By: Andrei Costea / Hyundai's aim at the higher-end segment is underlined by its new global branding strategy that will be announced at the Detroit Auto Show in January. The carmaker is trying to push its image up...
Husqvarna Relocates HQ, Doubles Staff in the US
6 Dec 2010, 07:51 UTC · By: Alina Dumitrache / The North American division of Husqvarna recently announced several changes for 2011, including relocating corporate headquarters to Corona California, bringing new management on board, as well as e...
Infiniti's Marketing Predicament: Performance or Efficiency?
29 Nov 2010, 09:10 UTC · By: Andrei Costea / When Infiniti releases its first ever hybrid vehicle, the 2012 M35h sedan, it will face a challenge it had never encountered before. From the marketer's perspective, this is new ground for the ...
Dinner With Lexus Manager Mark Templin
29 Nov 2010, 08:43 UTC · By: Andrei Costea / Lexus has been attempting to get close and personal with its customers for a while now, but traditional ways to market their product seem unreliable with the audience that the brand is targeting. In...
1500 lbs of Cell Phones vs. Camaro
25 Nov 2010, 08:04 UTC · By: Mihnea Radu / Surfing the Internet, you might find people dropping pumpkins, water balloons or even a piano onto a car. But this is the first time we have ever seen something like this. A company has decided to d...
Geely Disagrees With Volvo's Vision
17 Nov 2010, 11:58 UTC · By: Andrei Costea / Only three months have passed since Zhejiang Geely Holding Group Co. President Li Shufu took ownership of the Swedish car brand Volvo and disagreements arose already. Li said he does not agree with ...
GM Foretells Certified Service Brands
9 Nov 2010, 08:12 UTC · By: Andrei Costea / General Motors will provide each of its four brands, Chevrolet, Buick, GMC and Cadillac, with their own Certified Service brand, as part of its initiative to strengthen its marketing focus around it...
Ford F-150 Hits Media Channels This Weekend
5 Nov 2010, 15:23 UTC · By: Daniel Patrascu / American manufacturer Ford is getting ready to roll out a comprehensive marketing campaign for the new F-150 line, with the new ads to focus on the vehicle's four new engines. The campaign kick...
Toyota Launches Highlander Marketing Campaign
26 Oct 2010, 12:20 UTC · By: Daniel Patrascu / Caught, one again, in the middle of a major recall of its vehicles, Japanese manufacturer Toyota announced today the launch of a marketing campaign centered around the 2011 Highlander, presented ear...
Subaru of America Appoints New Director of Marketing Communications
24 Sep 2010, 07:44 UTC · By: Andrei Tutu / Subaru’s U.S. division announced that it has appointed Alan Bethke as Director of Marketing Communications. In his new role, the executive will report directly to Tim Mahoney, Chief Marketi...
BMW NA Marketing Head Dead at 47
27 Aug 2010, 06:29 UTC · By: Daniel Patrascu / The North American division of German manufacturer BMW announced last night that its vice president of Marketing Jack Pitney died while on vacation at his farm because of a so called “accident...
Chris Perry Put in Charge of Chevrolet Marketing
20 Aug 2010, 08:29 UTC · By: Daniel Patrascu / After a relatively long period of tranquility at the top of GM's leadership, the announcement that the current CEO, Ed Whitacre, will be leaving the company this September seems to cause yet an...
Mazda to Refresh Marketing Communication in the US
22 Jun 2010, 08:48 UTC · By: Alina Dumitrache / After an extensive agency review, the North American division of Mazda announced today it has entered contract negotiations with WPP Group plc to become its full-service marketing communications par...
New Nordic Region Director at Saab Automobile
21 Jun 2010, 06:45 UTC · By: Alina Dumitrache / While revealing that former Bertone and Pinifarina designer Jason Castriota has been named its new Design Director, Saab Automobile also announced it has appointed Magnus Hansson as Regional Nordic ...
2011 Jeep Grand Cherokee Debuts New Campaign
11 Jun 2010, 09:41 UTC · By: Alina Dumitrache / Marking the launch of its new generation Grand Cherokee, which arrives in showrooms later this month, the marketing team at Chrysler decided to also debut a new creative campaign. Developed by ...
Infiniti European Communications Team Means Business
8 Jun 2010, 14:03 UTC · By: Alina Dumitrache / The European communications department within the luxury carmaker Infiniti’s team has recently been strengthened with the appointment of new members. For example, Lisa Barnard is the new Commu...
Susan Docherty Named GM VP, Int. Operational Sales, Marketing and Aftersales
24 May 2010, 12:16 UTC · By: Andrei Tutu / General Motors is moving on with its rebirth plan, with the latest move being the appointment of Susan E. Docherty as vice president, International Operational Sales, Marketing and Aftersales.The mo...