autoevolution

Stories about: marketing

Mercedes-AMG Appears to Use Pride Month to Celebrate Diversity of Its Own Range
Mercedes-AMG Appears to Use Pride Month to Celebrate Diversity of Its Own Range

9 Jun 2021, 09:59 UTC / The “mercedesamg” Instagram account is already at twelve and counting with the #pridemonth-related posts, some users call it an overload, others a hijacking

 
BMW Busted for Dubbing V10 Sound Onto M2 Ad
BMW Busted for Dubbing V10 Sound Onto M2 Ad

5 Jan 2021, 10:41 UTC / BMW can’t even wish us a Happy New Year without stepping into a big pile of doo-doo, fans of the carmaker say on social media; the ad has since been pulled

 
Polestar Shows It's Easy for EVs and Haute Couture to Meet in a Virtual Game
Polestar Shows It's Easy for EVs and Haute Couture to Meet in a Virtual Game

12 Dec 2020, 10:35 UTC / Believe it or not, Polestar has met with luxury fashion house Balenciaga in a futuristic virtual gaming environment to introduce the latter's fall collection

 
2021 Lexus LC 500 Convertible Lets You Out into the Wild With 471 HP V8
2021 Lexus LC 500 Convertible Lets You Out into the Wild With 471 HP V8

3 Aug 2020, 14:48 UTC / The Japanese luxury automaker has kicked off the marketing efforts for its newly introduced open-top grand tourer, the brand's priciest model in the U.S.

 
Hyundai Cars and Tech Come to the Spider-Verse Through Sony Partnership
Hyundai Cars and Tech Come to the Spider-Verse Through Sony Partnership

29 May 2020, 07:31 UTC / The multi-picture partnership kicks off in 2021 with Uncharted and will include at least the two upcoming Spiderman movies

 
Here Is How Audi Is Getting Its Cars and Concepts in Blockbusters
Here Is How Audi Is Getting Its Cars and Concepts in Blockbusters

7 May 2020, 04:23 UTC / Audi product placement head Kai Mensing details the process behind Audi product placement, names Tony Stark’s e-tron GT concept as a personal favorite

 
2020 Dodge Charger GT AWD Marketed as a "Winter Warrior"
2020 Dodge Charger GT AWD Marketed as a "Winter Warrior"

12 Dec 2019, 20:15 UTC / Remember when winter tires were all you needed to drive in ice-cold weather? Dodge apparently doesn't, hence the marketing campaign for the Charger GT AWD

 
You Can Buy Car-Branded Cologne and Perfume, But Should You?
You Can Buy Car-Branded Cologne and Perfume, But Should You?

14 Oct 2019, 12:04 UTC / There used to be a time when car-branded smells were all the same - gasoline, oil and burnt tire. We have come a long way

 
Spotify for the Ride Ad Celebrates the Habit of Singing in the Car
Spotify for the Ride Ad Celebrates the Habit of Singing in the Car

27 Aug 2019, 15:16 UTC / New marketing campaign acknowledges and encourages the habit of drivers of staying in the car until their favorite song plays out

 
UK’s First Contactless Car Vending Machine Launches, Offers Cheaper Renault Zoe
UK’s First Contactless Car Vending Machine Launches, Offers Cheaper Renault Zoe

25 Aug 2019, 19:57 UTC / Auto Trader aims to offer a haggle-free experience of buying a new car to potential customers, who can buy and pick up the vehicle with just their phone

 
Toyota Rolls Out Marketing Campaign For 2019 Avalon
Toyota Rolls Out Marketing Campaign For 2019 Avalon

10 Jul 2018, 16:01 UTC / Instead of making a case to the honest, hard-working man, Toyota decided to market the all-new Avalon as what can only be described as a yuppie-mobile

 
Unsurprisingly, Domino’s Pizza Is Very Bad at Paving Potholes
Unsurprisingly, Domino’s Pizza Is Very Bad at Paving Potholes

13 Jun 2018, 13:02 UTC / Pizza company’s latest campaign, Paving for Pizza, is more about marketing and good publicity than about solving an actual problem

 
9-Story Vending Machine for Cars Opens in Arizona
9-Story Vending Machine for Cars Opens in Arizona

13 Jun 2018, 09:42 UTC / Carvana opens two locations in one month, Arizona and Washington DC, keeping their promise to make buying used cars “more fun”

 
Ford Plans to Expand Its Customer List by Letting Its Employees Share Discounts Outside Family
Ford Plans to Expand Its Customer List by Letting Its Employees Share Discounts Outside Family

22 Jan 2016, 12:30 UTC / Ford’s employees and retirees can now share their discounts with friends or neighbors, as long as they have a competitive vehicle

 
Women Grew Fond of Audi Cars in China, and the Company Likes It
Women Grew Fond of Audi Cars in China, and the Company Likes It

24 Nov 2015, 16:58 UTC / Women make for one third of Audi's customers in China, which is quite a big change in perspective. The Germans are adapting to this change

 
Fiat Chrysler Partners Up with Three Largest Music Companies in the US
Fiat Chrysler Partners Up with Three Largest Music Companies in the US

24 Nov 2015, 09:37 UTC / Marketing is a billion dollar game (or more) every year, and when it comes to carmakers, it's all about alluring young buyers

 
Fiat Cuts 124 Spider Ad Starring Charlie Sheen Before Official Reveal
Fiat Cuts 124 Spider Ad Starring Charlie Sheen Before Official Reveal

23 Nov 2015, 09:34 UTC / Charlie Sheen is one of the old friends of Fiat, as they have been working together several times. But ever since the HIV scandal, this may change

 
The Force Is Strong with Fiat’s 500e Star Wars: The Force Awakens Stormtrooper
The Force Is Strong with Fiat’s 500e Star Wars: The Force Awakens Stormtrooper

19 Nov 2015, 17:02 UTC / The long-awaited seventh installment in the main Star Wars film series will hit theaters soon, which is why Lucasfilm partnered up with carmakers to promote it

 
Stormtroopers and Starfighter Pilots Take Over Changi Airport As X-wing and TIE Fighter "Land"
Stormtroopers and Starfighter Pilots Take Over Changi Airport As X-wing and TIE Fighter "Land"

16 Nov 2015, 17:30 UTC / Fans all over the world are counting the days until the new Star Wars movie hits the screen. Until then, this Japanese airline is doing some marketing

 
Mickey Rourke and Carl Weathers Deliver Flowers in New Nissan Van Commercial
Mickey Rourke and Carl Weathers Deliver Flowers in New Nissan Van Commercial

16 Nov 2015, 12:13 UTC / To some, the last big movie Mikey Rourke starred in was The Wrestler, but this 6-minute parody has nothing to do with that