Suspicious Case of VMoto's CPX: How Branding, Marketing, and Shipping Impact Vehicle Price
19 Aug 2023, 07:25 UTC · By: Cristian Curmei / In this article, we explore how one manufacturer can become the sole supplier of the same vehicle to different brands. Minor changes can mean big bucks
Dacia Throws Shade at Heated Seat Subscriptions With Free Heated Seat Savior
25 Jan 2023, 13:05 UTC · By: Sebastian Toma / Dacia has decided to make fun of those brands considering offering heated seats as a subscription by offering a free device to those in need
Witness How Skoda Handles a Trip Through the Wrong Neighborhood With This Fun Commercial
1 Oct 2022, 13:18 UTC · By: Cristian Curmei / This commercial from back in 2013 tried to entice future owners by placing the Octavia vRS at the top of the family car food chain. It seems to have worked
Mercedes-AMG Appears to Use Pride Month to Celebrate Diversity of Its Own Range
9 Jun 2021, 09:59 UTC · By: Aurel Niculescu / The “mercedesamg” Instagram account is already at twelve and counting with the #pridemonth-related posts, some users call it an overload, others a hijacking
BMW Busted for Dubbing V10 Sound Onto M2 Ad
5 Jan 2021, 10:41 UTC · By: Elena Gorgan / BMW can’t even wish us a Happy New Year without stepping into a big pile of doo-doo, fans of the carmaker say on social media; the ad has since been pulled
Polestar Shows It's Easy for EVs and Haute Couture to Meet in a Virtual Game
12 Dec 2020, 10:35 UTC · By: Aurel Niculescu / Believe it or not, Polestar has met with luxury fashion house Balenciaga in a futuristic virtual gaming environment to introduce the latter's fall collection
2021 Lexus LC 500 Convertible Lets You Out into the Wild With 471 HP V8
3 Aug 2020, 14:48 UTC · By: Aurel Niculescu / The Japanese luxury automaker has kicked off the marketing efforts for its newly introduced open-top grand tourer, the brand's priciest model in the U.S.
Hyundai Cars and Tech Come to the Spider-Verse Through Sony Partnership
29 May 2020, 07:31 UTC · By: Elena Gorgan / The multi-picture partnership kicks off in 2021 with Uncharted and will include at least the two upcoming Spiderman movies
Here Is How Audi Is Getting Its Cars and Concepts in Blockbusters
7 May 2020, 04:23 UTC · By: Elena Gorgan / Audi product placement head Kai Mensing details the process behind Audi product placement, names Tony Stark’s e-tron GT concept as a personal favorite
2020 Dodge Charger GT AWD Marketed as a "Winter Warrior"
12 Dec 2019, 20:15 UTC · By: Mircea Panait / Remember when winter tires were all you needed to drive in ice-cold weather? Dodge apparently doesn't, hence the marketing campaign for the Charger GT AWD
You Can Buy Car-Branded Cologne and Perfume, But Should You?
14 Oct 2019, 12:04 UTC · By: Andrei Nedelea / There used to be a time when car-branded smells were all the same - gasoline, oil and burnt tire. We have come a long way
Spotify for the Ride Ad Celebrates the Habit of Singing in the Car
27 Aug 2019, 15:16 UTC · By: Elena Gorgan / New marketing campaign acknowledges and encourages the habit of drivers of staying in the car until their favorite song plays out
UK’s First Contactless Car Vending Machine Launches, Offers Cheaper Renault Zoe
25 Aug 2019, 19:57 UTC · By: Elena Gorgan / Auto Trader aims to offer a haggle-free experience of buying a new car to potential customers, who can buy and pick up the vehicle with just their phone
Toyota Rolls Out Marketing Campaign For 2019 Avalon
10 Jul 2018, 16:01 UTC · By: Mircea Panait / Instead of making a case to the honest, hard-working man, Toyota decided to market the all-new Avalon as what can only be described as a yuppie-mobile
Unsurprisingly, Domino’s Pizza Is Very Bad at Paving Potholes
13 Jun 2018, 13:02 UTC · By: Elena Gorgan / Pizza company’s latest campaign, Paving for Pizza, is more about marketing and good publicity than about solving an actual problem
9-Story Vending Machine for Cars Opens in Arizona
13 Jun 2018, 09:42 UTC · By: Elena Gorgan / Carvana opens two locations in one month, Arizona and Washington DC, keeping their promise to make buying used cars “more fun”
Ford Plans to Expand Its Customer List by Letting Its Employees Share Discounts Outside Family
22 Jan 2016, 12:30 UTC · By: Alexandru Monenciu / Ford’s employees and retirees can now share their discounts with friends or neighbors, as long as they have a competitive vehicle
Women Grew Fond of Audi Cars in China, and the Company Likes It
24 Nov 2015, 16:58 UTC · By: Ionut Ungureanu / Women make for one third of Audi's customers in China, which is quite a big change in perspective. The Germans are adapting to this change
Fiat Chrysler Partners Up with Three Largest Music Companies in the US
24 Nov 2015, 09:37 UTC · By: Ionut Ungureanu / Marketing is a billion dollar game (or more) every year, and when it comes to carmakers, it's all about alluring young buyers
Fiat Cuts 124 Spider Ad Starring Charlie Sheen Before Official Reveal
23 Nov 2015, 09:34 UTC · By: Ionut Ungureanu / Charlie Sheen is one of the old friends of Fiat, as they have been working together several times. But ever since the HIV scandal, this may change