2011 Jeep Grand Cherokee Debuts New Campaign

Marking the launch of its new generation Grand Cherokee, which arrives in showrooms later this month, the marketing team at Chrysler decided to also debut a new creative campaign. Developed by the Wieden+Kenedy agency, the new advertising pack comes with a new tagline for the Jeep brand – "The things we make, make us."

"With this new campaign, the Jeep brand celebrates the best of American manufacturing and engineering," said Mike Manley, President and CEO – Jeep Brand, Chrysler Group LLC. "The new Grand Cherokee marketing and advertising campaign has been carefully designed to communicate the Jeep brand's commitment to American craftsmanship, the return of personal pride and dedication to producing a vehicle that is truly well-made and beautifully designed."

The first spot debuts today and is focused on the craftmanship of Jeep’s 2011 Grand Cherokee, while the second phase is scheduled to launch this summer, when it will begin to introduce the features and highlights of the vehicle.

"The Jeep Grand Cherokee advertising campaign reminisces upon a time when America was known for its craftsmanship and there was a sense of personal pride in creating a quality product," said Oliver Francois, Lead Marketing Executive, Chrysler Group LLC. "It is the company's way of making it clear to our current and potential customers that we have that personal pride back and we are creating quality products."

2011 Jeep Grand Cherokee Laredo 4x2 pricing starts at $30,995 - $495 lower than the outgoing model. Laredo 4x4 pricing starts at $32,995 - $465 lower than the outgoing model. The car recently earned the Top Safety Pick status from the Insurance Institute for Highway Safety (IIHS), after it has achieved the highest rating of good in front, side, rear, and rollover tests.