Chris Perry Steps Down as Marketing Chief of Chevrolet
19 Dec 2013, 10:40 UTC · By: Ciprian Florea / Chris Perry has resigned as US marketing boss of the Chevrolet brand, General Motors announced yesterday, adding that a replacement for the 53-year-old has yet to be picked. Perry joined General ...
Hyundai Becomes UEFA Euro 2012 Partner
11 Jun 2012, 16:30 UTC · By: Andrei Tutu / Hyundai has been a partner of UEFA for over 12 years and the current one marks the fourth consecutive one when the automotive producer supports the European Championship. For 2012, hyundai has su...
Toyota Introduces "The Camry Effect" Campaign for 2012 Camry
6 Sep 2011, 21:47 UTC · By: Andrei Tutu / The 2012 Toyota Camry is about to hit showrom floors across America and Toyota thinks this is a great occasion to get together with Camry owners and bond by telling stories. The automaker tells u...
Kia Picanto Nail Art Animation Released
29 Jul 2011, 05:17 UTC · By: Andrei Tutu / As the years go by, automotive engineers pack more and more value into small cars. Just think about it - not so long ago, ultra-compact vehicles were nothing more than a cheap set of four wheels. Wh...
GM Marketing Goes Digital with Former Ford Marketing Wiz
2 Jun 2011, 10:34 UTC · By: Daniel Patrascu / Seeing the increasing importance the online environment is gaining for the automotive world, American manufacturer GM decided it's time for a more coordinated strategy for marketing in digital ...
SEAT Honored at Music Week Awards
28 May 2011, 06:54 UTC · By: Andrei Tutu / SEAT is celebrating a successful partnership with the world of music, as the company’s UK division, together with Universal Music, received the Music and Brand Partnership of the Year title at...
Volkswagen Amarok Launching Media Assault on Britain
12 May 2011, 12:40 UTC · By: Andrei Tutu / The Volkswagen Amarok launched its assault on Britain on Monday and now Volkswagen Commercial Vehicles wants to send new soldiers to the media war, launching the “Knowledge is Power” int...
Vettel Not Cool, Says Sponsor
17 Mar 2011, 09:51 UTC · By: Ovidiu Panzariu / Sebastian Vettel might be the reigning world champion of Formula 1 racing, but he's not as cool as, say... Kamui Kobayashi. And before you Vettel fans get all angry at us for saying it, that�...
Saab Hires Blogger to Help Marketing Efforts
16 Mar 2011, 06:41 UTC · By: Daniel Patrascu / Trying to pull a major makeover of the model lineup, the corporate strategy and the public image at the same time, manufacturer Saab announced today that, after liking what Saab blogger Steven Wade ...
Chrysler Using Bigger Ad Budget to Get New Models Noticed
8 Mar 2011, 07:51 UTC · By: Mihnea Radu / Chrysler finally has an abundance and diversity of models in its lineup, but now is faced with the huge challenge of marketing them all. So the auto giant has announced it is boosting its advertisin...
Intellacar Mobile Sales Presentation Platform Launched
5 Feb 2011, 23:50 UTC · By: Andrei Tutu / The automotive industry is constantly making efforts to improve itself and while the carmakers develop more advanced vehicles, the sales process also needs to be upgraded in order to keep up with th...
Saab Playing Cricket
27 Jan 2011, 06:30 UTC · By: Andrei Tutu / Saab is keen to show the world its new face and this means that the company is ready to do much more than just develop new models. The automotive producer is making marketing efforts, aiming to reac...
Ford Ranger Tows 160-tonne Locomotive
7 Jan 2011, 12:20 UTC · By: Andrei Tutu / Sometimes, automakers choose spectacular ways of demonstrating their vehicles’ capabilities, with the latest initiative of this kind coming from Ford’s Australia arm, which used the new ...
Automotive Industry Gotchas. Buying a Good New Car Without Getting Screwed
23 Dec 2010, 08:33 UTC · By: Charles Darveight / I’ve seen it one too many times: people purchase a new car and, as if on cue, problems which would have otherwise been easy to avoid start pouring. I thought it might be helpful to at least so...
Audi R8 Spyder Becomes BMW and Mercedes Car Cover
22 Dec 2010, 15:17 UTC · By: Andrei Tutu / The Audi R8 is still a newcomer on the supercar market, despite the fact that the coupe version of the car has been around since 2007. So, in order to catch up to the established names, the Germans ...
GM's US Marketing VP Gets Promoted
18 Dec 2010, 15:18 UTC · By: Andrei Costea / General Motors announced on Friday that Joel Ewanick has been appointed Global Chief Marketing Officer (CMO). Ewanick had joined GM at the end of May 2010, taking the role of vice president of U.S. ...
Jeep Hopes to Increase Overseas Sales by 20% in 2011
15 Dec 2010, 10:13 UTC · By: Andrei Costea / Chrysler's Jeep brand hopes its newly revamped lineup will attract 20 percent more customers in overseas markets next year. Jeep released new versions of its popular Grand Cherokee and Compass ...
Hyundai Sells Good, Wants to Sell Better
13 Dec 2010, 18:45 UTC · By: Andrei Costea / The South Korean car manufacturer Hyundai said sales of its newly redesigned Verna (Accent) subcompact in China have registered a record high in November. The company credits the achievement to its ...
Philip Waring is Mazda Europe's New COO
21 Nov 2012, 14:06 UTC · By: Madalina Iancu / Not all automaker employees are going through hard times at the moment. New Year comes with great news for some of them. If you work at Mazda Motors, you're vice president of Sales on the Europ...
"Get a Life": Iggy Pop Is Selling Car Insurance
21 Nov 2012, 14:06 UTC · By: Madalina Iancu / If you wondered what car insurance and punk rock could have in common, the answer is Iggy Pop. We wouldn't have expected to see Iggy Pop selling car insurance, but we must admit the punk ol...