Nissan North America Names New Vice President for Marketing
23 May 2010, 09:27 UTC · By: Alexandru Radu Chis / In a bid to reshape their advertising strategy, Nissan North America Inc. (NNA) has just announced Jon Brancheau as the company’s new Vice President – Marketing - Nissan Division, effect...
Chris Perry Becomes Hyundai VP of Marketing
13 May 2010, 10:32 UTC · By: Daniel Patrascu / The American division of South Korean manufacturer Hyundai announced today it has appointed Chris Perry to the position of vice president of Marketing. Perry, who has been the Director of Marketing ...
2011 Jaguar XJ Campaign Launched in the US
6 May 2010, 08:54 UTC · By: Daniel Patrascu / British manufacturer Jaguar will begin selling the new XJ in the US this month and, as a means to celebrate the moment, the car was introduced at the Sunset Marquis Hotel in Hollywood, together with...
2010 Honda CR-Z Hybrid Coupe Launch Movie
16 Apr 2010, 08:41 UTC · By: Alina Dumitrache / The promo video for the new Honda CR-Z, made in collaboration with Gaucho Productions, was launched onto the web this week. The 90-second videoclip, capturing the dynamic, aesthetic and environmenta...
Buick Gets New Marketing Executive
13 Apr 2010, 06:57 UTC · By: Andrei Tutu / Buick is currently playing big cards, as the brand is in the midst of a general makeover that should create its modern image. We can say that the company has got “marketing” written ...
Mazda North America Expands Its Marketing Activities
26 Mar 2010, 09:54 UTC · By: Andrei Tutu / Mazda North American Operations plans to develop its marketing activities: the company announced that it has created a new position, Chief Marketing Officer position and that the role will be taken ...
Pedigree of the Brands - A Different View of the Story...
18 Mar 2010, 14:50 UTC · By: Charles Darveight / ...Many of us own cars which come from rather famous brands. Plenty of times, even if you hate to admit it, the badge is the main reason to look at a certain car and, in the end, it's the decis...
Ford Bows to Women Purchasing Power
16 Mar 2010, 14:37 UTC · By: Alina Dumitrache / Times have changed and if women were once considered as being fragile and weak, they are now seen as the main target for retailers, especially vehicle manufacturers. Ford is such an example, the car...
Honda UK Strengthens Marketing Management Team
15 Mar 2010, 09:40 UTC · By: Alina Dumitrache / Honda’s European division recently made several executive level changes, aiming to strengthen its marketing operation strategy. As part of the new marketing management team, Tom Gardner has be...
MINI Hollywood in Geneva
3 Mar 2010, 09:09 UTC · By: Alina Dumitrache / Marking the launch of the fourth model in the brand’s lineup, the Countryman, MINI debuted an unconventional marketing campaign at this year’s Geneva Auto Show. The city built on Lake ...
Toyota Kicks-Off March Sales Program
3 Mar 2010, 09:05 UTC · By: Alina Dumitrache / Trying to cling to their customers by all methods in a time when their image is strongly affected by the massive recalls, Toyota’s North America division announced the launch of the company�...
Jeff Gordon Signs JMI Deal after 10 Years with IMG Agency
17 Feb 2010, 10:21 UTC · By: Ovidiu Panzariu / Jeff Gordon decided to do some changes of his own prior to the start of the 2010 NASCAR Sprint Cup Series, and the first one was switching from IMG to Indianapolis-based marketing company Just Marke...
Ford to Enhance Global Marketing Efforts
11 Feb 2010, 13:05 UTC · By: Alex Vasile / As the economy is recovering, automakers are adjusting to the new demand. January sales are up compared to 2009, so car manufacturers are investing to improve some of their activities. Ford, the ...
Volvo to Get New Badges
3 Feb 2010, 16:16 UTC · By: Alex Vasile / The Volvo brand has been going through some difficult times, as Ford has been trying to sell it for some time now. But despite what everyone thinks, the Swedish car manufacturer had a serious market...
AFS Trinity Might Develop Its 150 MPG SUVs in Delaware
26 Jan 2010, 16:31 UTC · By: Andrei Tutu / AFS Trinity Power Corporation announced that it is considering Delaware as a potential location for the future development and building of its Extreme Hybrid vehicles and will offer two pre-producti...
2010 Ford Taurus Featured in ‘Chasing the Shadow’ Game
21 Jan 2010, 08:14 UTC · By: Alina Dumitrache / American carmaker Ford recently revealed that its 2010 Taurus is starring in a new online interactive game, “White Collar: Chasing the Shadow,” which is the online extension to the...
Toyota Will Continue Big Marketing Spending in 2010
12 Jan 2010, 11:30 UTC · By: Daniel Patrascu / Following the record $1 billion marketing push in the fourth quarter of 2009, Japanese carmaker Toyota announced plans to continue spending big time on advertising its products, in the hope the sale...
Thomas Hajek Is Now in Charge of Maserati in 11 Markets
4 Jan 2010, 15:13 UTC · By: Andrei Tutu / Thomas Hajek, managing director of Maserati Great Britain Ltd has had his responsibilities inside the company extended as he is now in charge of the brand in the following markets: Germany, Great Br...
MINI Presents New Ad Campaign
4 Jan 2010, 10:55 UTC · By: Alex Vasile / We’ve come to appreciate MINI for their impressive advertising campaigns. And once again the British car manufacturer has managed to make our jaws drop, as during the holidays it launched a ne...
Walter Rohrl to Enter 2010 Nurburgring 24 Hour Race with GT3 RS
18 Dec 2009, 15:02 UTC · By: Andrei Tutu / We have here a fine example of a marketing exercise from Porsche. By competing in next year’s Nurburgring 24 Hour Race, 62 year old, double World Rally Champion, Walter Röhrl will become ...