GM Marketing Goes Digital with Former Ford Marketing Wiz

Seeing the increasing importance the online environment is gaining for the automotive world, American manufacturer GM decided it's time for a more coordinated strategy for marketing in digital media. And what better example of a coordinated digital marketing business than Ford, who for the past several years has relied heavily on preparing the launch of a new model in a new and interesting manner?

Having created a new position, that of director of digital strategy and integration, all GM needed was the man to take charge of the car maker's digital enterprises. And they found that man at Ford, in the person of Jon Beebe.

Beebe is no newcomer to the digital marketing business. While at Ford, Beebe was in charge of projects that landed him some very coveted awards in the advertising and marketing industries: Online Media Marketing Advertising (OMMA) Award, a Webby Award, and Ad Age’s Marketer of the Year Award.

“We want to connect with people around the world and across all of the digital media that they use today - the Web, social, local and mobile,” said Joel Ewanick, GM’s global chief marketing officer. “Jon will help our global marketing teams drive customer insights and innovation into our digital strategies so our customers will have a great experience and will put Chevrolet, Buick, GMC and Cadillac on their shopping lists.”

For those who would like to see what Beebe meant for Ford, a look at the Fiesta Movement and the It's A Pretty Big Deal for the 2011 version of the model should be enough.