2011 Ford Fiesta Starring in ‘If I Can Dream’ Series
17 Dec 2009, 08:24 UTC · By: Alina Dumitrache / After it has played the key role in the Fiesta Movement marketing campaign, the 2011 Ford Fiesta prepares for its next assignment in a new series called ‘If I Can Dream’, that will strea...
Indian Apollo Tyres Marketing Department Went Global
9 Dec 2009, 15:57 UTC · By: Alex Vasile / Apollo Tyres, a big Indian company, will change the way it operates from January 1. The main difference lies in its marketing department, which will be run by chief marketing officer Marc Luyten, fo...
Suzuki Offers $100 for A4 and Acura TSX Buyers Who First Test Drive the Kizashi
4 Dec 2009, 09:59 UTC · By: Alex Vasile / Sometimes aiming high really works. Just look at Hyundai and Kia, which were a part of the few auto manufacturers who’s sales went up this year in the US. Their strategy was to get rid of the ...
Toyota iQ Screams for Branding
25 Nov 2009, 14:36 UTC · By: Alina Dumitrache / An unexpected marketing campaign was initiated by the British division of Toyota these days. The carmaker wanted to stand out from the crowd and decided to offer a free eye-catching company livery f...
Honda Texas Dealership to Use Save-a-Deal 2010
23 Nov 2009, 07:40 UTC · By: Alina Dumitrache / Allen Honda dealership in central Texas has selected Save-a-Deal 2010 as its customer relationship management (CRM) software, Automotive Software Designers announced. in a release. Save-a-Deal is a ...
New Mobile Site for Volkswagen US
13 Oct 2009, 07:23 UTC · By: Alina Dumitrache / The North American division of Volkswagen has announced that it has just launched a new mobile site, compatible with all web-enabled cell phones and mobile devices. The company’s new smart pho...
Cadillac Looking for New Ad Agency
10 Oct 2009, 09:07 UTC · By: Alexandru Radu Chis / General Motors announced it will search for a new and more efficient advertising agency for its luxury auto brand, Cadillac.The news came from both GM’s CEO, Fritz Henderson and Cadillac&rsquo...
Crash-Gate Hits Renault Hard
22 Sep 2009, 09:56 UTC · By: Ovidiu Panzariu / Although one could argue that Renault managed to escape far more drastic penalties in the crash-gate following the WMSC meeting yesterday, in Paris, that doesn't mean the French manufacturer is...
No More Chevrolet Truck Sale This September
21 Sep 2009, 09:26 UTC · By: Daniel Patrascu / A sad announcement for those of you awaiting for the now traditional GM Chevrolet September truck sale: ain't gonna happen! GM's marketing chief Bob Lutz announced that this year, there wi...
Chrysler Looking For New Marketing Plans for Q4
4 Sep 2009, 08:27 UTC · By: Alexandru Radu Chis / American car maker, Chrysler plans to hire new advertising agencies for creating a fresh boost in the fourth quarter. This announcement comes shortly after GM made a similar move in its marketing br...
Volvo’s International Mobile Site Spreads Fast
3 Sep 2009, 09:40 UTC · By: Alina Dumitrache / Some six months ago, the Swedish automaker was launching its international mobile site, aiming to become the leader in the auto industry in this area. Even this is still to be determined one thing i...
BMWs Viral Marketing Campaign for X1
18 May 2009, 12:29 UTC · By: Alina Dumitrache / With just a few weeks before the official unveiling of the BMW X1 production model, BMW has found a way to arouse curiosity of its potential customers by launching a series of viral videos on a yout...
Online Campaign for Porsche Panamera
6 May 2009, 15:01 UTC · By: Alina Dumitrache / For the launch of the Panamera, Porsche has worked with the Bassier, Bergmann & Kindler (BB&K) agency, Ludwigsburg, to develop a six-part online campaign: "The 4th dimension. The new Pa...
Volkswagen Extends Marriage with Major League Soccer
17 Mar 2009, 15:30 UTC · By: Madalina Iancu / Everybody knows that Volkswagen builds fine cars but few are aware of the fact that the German automaker's American division supports soccer as well. Last year, Volkswagen of America concluded ...
Dealers Want a National Ad Campaign from GM
17 Mar 2009, 10:45 UTC · By: Madalina Iancu / Rumors of General Motors being on the verge of bankruptcy have been spread in media all over the world but the Detroit-based automaker has just sit back and deepened in silence. Criticizing its u...
Alain Groult Promoted the New Managing Director at Mazda Belux
9 Mar 2009, 09:05 UTC · By: Madalina Iancu / Mazda Motor Europe has done a lot of modifications in their management board lately, probably struggling to better cope with the global recession that has hit automakers all over the world. Last ...
Jaguar Welcomes Richard Beattie as Vice President of Marketing
26 Feb 2009, 09:07 UTC · By: Madalina Iancu / Due to the global recession, marketing activities have become less important for many automakers across the world, some of them trying to survive without too much advertising. However, for Jaguar...
GM and Chrysler Plan Limited Advertising
25 Feb 2009, 14:20 UTC · By: Madalina Iancu / GM and Chrysler have already announced at the beginning of this year that they were drastically cutting their marketing budgets and that they were trying to sell cars without too much advertising. ...
Subaru Shares the Love at Chicago, Hands Over $5 Million to Charity
13 Feb 2009, 11:08 UTC · By: Madalina Iancu / Subaru seems to know that “Charity begins at home” so, the Japanese car maker will start the 2009 Chicago Auto Show with a charitable word and gesture. Thus, Subaru of America will prese...
Karl Baumer Moves at the Top of BMW Welt
10 Feb 2009, 10:49 UTC · By: Madalina Iancu / With so many car manufacturers making changes in their management board, it was high time BMW began to make its own managing modifications, probably to better cope with the financial downturn. St...