Audi R8 Spyder Becomes BMW and Mercedes Car Cover

The Audi R8 is still a newcomer on the supercar market, despite the fact that the coupe version of the car has been around since 2007. So, in order to catch up to the established names, the Germans have asked marketing agencies to come up with wild ideas to promote the car.

Here’s what Lowe Roche created for the R8 Spyder: a car cover with the appearance of an R8 Spyder.

However, this is not all, as the agency makes it clear that is has performed a complex market research in order to find the perfect target for this product.

Yes, the cover is aimed at BMW and Mercedes owners who are not satisfied with their vehicles, as well as for the huge number of people who would like a topless R8 but can’t afford one.

Even one of our 90 year-old grandmas could tell that this cover doesn’t hide an R8 and get the idea of the campaign. I think that even one of our dogs would realize that (we’ve trained them so that they don’t pee on supercar wheels, so it’s important for us to know if they make the difference - and, like we said, we’re sure they do. However, the advertisers decided to also offer a text explanation for the image.

Here are the words, straight from Lowe Roche: "Don’t have an Audi R8 Spyder? Now you can pretend to have one. Trick your neighbors, and best of all, trick yourself into thinking you have the car of your dreams. Perfect for the BMW or Mercedes owner in your life filled with regret."