"Get a Life": Iggy Pop Is Selling Car Insurance

If you wondered what car insurance and punk rock could have in common, the answer is Iggy Pop. We wouldn't have expected to see Iggy Pop selling car insurance, but we must admit the punk ol'timer doesn't cease to amaze us. It appears that Swiftcover.com, the UK's only online insurance company, recruited him for an advertising campaign which is called "Get a Life".

Iggy Pop will appear in the ads created by advertising agency MWO, in which he is going to embrace his “online life”, showing how he can save time through online purchasing. In fact, this is how future customers can “get a life” while doing some car insurance shopping with the help of swiftcover.com's time saving services.

"The new campaign is an exciting step for swiftcover.com and one which we think will create great stand out in this highly competitive marketplace. As the only online insurer, we feel this new and unique approach reflects our positioning as a young and innovative company," Tina Shortle, marketing director at swiftcover.com, said.

Since we're speaking about time saving services, one is highlighted in a TV advert where documents are safely stored online. In this ad, Iggy Pop tells the audience about how he hasn't seen his own birth certificate for years. Another commercial is about the time people can save by using swiftcover.com, more exactly about the company's ability to generate a quote in just 60 seconds.

Tim Mortimer, managing director at MWO said, "The insurance market is not known for great advertising, and we took the opportunity to change that. Our online lives can give us the ability to run our lives better and more efficiently. I don't think anybody has explained this properly through a big advertising strategy, until now."

The ad campaign cost £25 million and since its launch on January 4, it has been supported through media (TV, radio, outdoor and online). Moreover, swiftcover.com is going to sponsor Sky's 2009 Sci-Fi season.