Audi Ad in 2009 Super Bowl

Despite the critical reactions concerning "The Godfather"-inspired ad in 2008 Super Bowl, Audi of America Inc. announced yesterday that it's going to advertise it during the 2009 Super Bowl as well. The company has already bought a 60-second slot during the first quarter of the February 1 game but the price it paid for it remains a secret.

Company spokesman Andrew Lipman refused to say whether the Audi spot would feature a particular vehicle or the brand in general. What is sure is that Audi hopes to attract on its Web site at least so many visitors as the last year ad's had. Taking into consideration that last year's number of visits has nearly tripled in the months after the spot was broadcast, this year's ad should be really breathtaking. And it seems they haven't run out of ideas judging by the commercial for their 2008 Audi R8.

According to several industry ratings, "Audi was the number two Super Bowl advertiser in total buzz after the game,"  the company said in a press release.

"Last year's Super Bowl ad put old luxury on notice that Audi was setting the new standard in the American luxury market" said Scott Keogh, chief marketing officer, Audi of America. "With this spot, we plan to build on the success we've enjoyed in 2008 to make 2009 a year of progress and market momentum for the Audi brand."

Hyundai Motor America and the vehicle sales Web site also intend to advertise during next 2009 Super Bowl.

The surprise of the event is General Motors known as a regular Super Bowl advertiser during the game's 43-year history. This year, the company isn't going to buy ad time. The decision is probably based on the financial difficulties the company is going through. Now it's time to see whether advertising truly sells cars or if you can do just fine without it...
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