In his new role, the executive will report directly to Tim Mahoney, Chief Marketing Officer for Subaru of America. Bethke will be responsible for the company’s advertising and marketing communications activities.
He replaces Kevin Mayer, who has decided to leave Subaru of America to “pursue other opportunities”.
The executive started working for Subaru in 2003 as a district sales manager. Since then, he has held multiple positions within Sales and Marketing for Subaru of America, with the most recent being Planing and Operations Manager. Before joining Subaru of America, Bethke worked for Suzuki.
"Alan is a natural choice for the position," said Tim Mahoney, senior vice president and chief marketing officer, Subaru of America, Inc. "He has been part of a marketing communications team that has propelled the Subaru brand to record levels of awareness and market share. In his new role Alan will be able to call on this experience in marketing, advertising, strategic planning and media. He will play a key role in the continued growth of the Subaru brand in the U.S. I would also like to thank Kevin Mayer for his contribution to the last three years of our success and wish him well in his new endeavor."
Bethke lives in New Jersey with his family and is currently completing his MBA. The executive holds a degree in Marketing from Penn State University.
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