Chevrolet Certified Service, Buick Certified Service, GMC Certified Service and Cadillac Certified Service are introduced as an anticipation of customers' necessities, part of its strategy to consolidate the relationship between the consumers and the four brands and to enhance it's image as an user-oriented company.
“Our number one priority is providing a world-class ownership experience that creates positive long-lasting relationships with our customers,” said Steve Hill, vice president and general manager, GM Customer Care and Aftersales. “Certified Service supports GM’s strategy to focus on the four brands – Chevrolet, Buick, GMC and Cadillac -- and is a natural extension of the customer’s vehicle purchase experience at the dealership.”
"This is more than a name change -- it is a declaration of our commitment to our customers, with exclusive vehicle diagnostics and connectivity via OnStar, competitively priced services and parts, increased advisor and technician training, and working jointly with our dealers to focus on customer satisfaction."
Dealerships across the country will continue to provide high quality and competitively priced service performed by trained experts who know their vehicles best. Service is an inherent part of vehicle ownership, and customers who are pleased with their service experience are much more likely to return to the dealership.
GM's customer care strategy includes the discontinuance of the Goodwrench brand name as of Feb 1, 2011. Goodwrench was a name used by GM dealers to advertise maintenance and repairs for more than thirty years. The brand name was also a major sponsor of NASCAR racing, supporting great names like Dale Earnhardt Jr.