MINI Counts on Emotions to Sell New Clubman
21 Sep 2015, 17:49 UTC · By: Gabriel Nica / MINI Clubman will be sold thanks to its unconventional design and emotional appeal said the CEO of the brand, Peter Schwartzenbauer
MINI’s 4-door Hardtop Accounts for 42% of the Company’s US Sales This Year
8 Apr 2015, 15:09 UTC · By: Gabriel Nica / MINI seemingly struck gold with its 4-door hardtop that is accounting for a big chunk of the sales, being basically the second best-selling model in the range
MINI F56 Cooper Hardtop Deliveries Halted in the US
23 Jan 2015, 15:02 UTC · By: Gabriel Nica / In a rather interesting turn of events, the US-bound MINI dealerships halted all deliveries of 2014 and 2015 MINI F56 Cooper models until further notification reports BMW Blog. At the moment the exa...
BMW US Sales Were Record-Breaking in 2014
7 Jan 2015, 09:35 UTC · By: Gabriel Nica / It was an incredibly successful year for the BMW Group in the US, despite some shaky performance in sales from the MINI brand. In total, over the last 12 months, the German company sold 395,850 unit...
BMW Group Sales Reach 1.9 Million in November, Inching Closer to 2 Million Mark
10 Dec 2014, 10:02 UTC · By: Gabriel Nica / When BMW said that they will be breaking the 2 million premium cars sold in 2014 some rushed to become non-believers. However, the management team led by Ian Robertson (the Sales Chief) knew what it...
BMW Group US Sales Drop 0.8 Percent in November
3 Dec 2014, 09:36 UTC · By: Gabriel Nica / For the first time, in a really long record, the BMW sales recorded a drop in demand in the US. The BMW Group managed to sell just 36,028 vehicles in November which represent a 0.8 percent drop comp...
BMW Posts New Highs in October Sales, Gets Closer to 2 Million Mark
11 Nov 2014, 09:53 UTC · By: Gabriel Nica / As you probably already heard, BMW wants to break past the 2 million cars sold mark this year and is doing everything in its power to achieve that ambitious goal. The numbers are in for October and ...
Most MINI Buyers Will Stick to the 3-door Model - Report
25 Sep 2014, 17:03 UTC · By: Gabriel Nica / At the press launch of the new MINI 5-door, the British company made a rather interesting claim, saying that most of the buyers will remain loyal to the 3-door layout rather than shift to the new, b...
MINI US Sales Keep on Diving, Recording Another Regress in May
4 Jun 2014, 10:03 UTC · By: Gabriel Nica / It seems like the MINI brand just can’t seem to recover after introducing the new Hatchback model in the US. While at first we thought a drop in sales would be understandable in the initial mo...
MINI Sales Remained Stable in January
11 Feb 2014, 11:48 UTC · By: Gabriel Nica / A lot of analysts expected the MINI sales to drop considerably in the previous month (and to continue the trend in the upcoming weeks) due to the imminent launch of the new Cooper model. Fortunately...
MINI US Sales Dropped 30.9 Percent in January
4 Feb 2014, 09:33 UTC · By: Gabriel Nica / Unfortunately for MINI, the sales recorded in January weren’t exactly what they were expecting. Blame it on the polar vortex and the record-breaking temperatures or whatever you want, the sale...
Record Sales for MINI in 2013
13 Jan 2014, 13:03 UTC · By: Gabriel Nica / Now that the numbers have finally been revealed, we can take a look at how the BMW Group faired in 2013 sales-wise and how every brand under its wing did separately. The British MINI did rather nice...
MINI Sales Went Down Nearly 1 Percent in November
10 Dec 2013, 15:33 UTC · By: Gabriel Nica / As December is slowly taking us towards 2014, the November numbers start coming in and it’s not looking good for MINI. It’s not that bad either but sales were almost the same in the elev...
MINI Sales Down 12.8 Percent in the US
4 Dec 2013, 10:10 UTC · By: Gabriel Nica / Unlike the BMW brand vehicles sold in the US, MINI’s models recorded a worrying 12.8 percent decrease in sales over the last month, compared to last year. In November, MINI USA reported sal...
MINI Reports All-Time High Sales in October
11 Nov 2013, 13:33 UTC · By: Gabriel Nica / It seems like the bet MINI took on adding more diversity to its line-up is paying off, with sales numbers proving it beyond a doubt. With the help of new models such as the Paceman and Countryman, M...
MINI Sales Down 3.2 Percent in the US in October
4 Nov 2013, 11:03 UTC · By: Gabriel Nica / Unfortunately for the BMW Group, the MINI sales in October were disappointing. The MINI brand automobiles recorded a sales decrease of 3.2 percent in the previous month, unlike what was expected. ...
MINI Posts Best September Sales Ever
9 Oct 2013, 14:33 UTC · By: Gabriel Nica / MINI joined the record-breaking sales club too in September after the BMW Group posted the best ever sales for the 9th month of a year in its history. The sales of British engineered cars grew by 2....
BMW and MINI Pre-Owned Vehicle Sales On the Rise
2 Oct 2013, 08:53 UTC · By: Gabriel Nica / Now that we have the numbers for BMW's sales in the US for September and, once again, they are breaking records (for both MINI and BMW), we can rest assured that the Management's plan to s...
MINI Brand Sales Register Another Record Breaking Month in the US
2 Oct 2013, 08:23 UTC · By: Gabriel Nica / It seems like things are really looking up for MINI too, as the sales for September are coming in and they are better than hoped for. The MINI Brand recorded a sale increase of 8.3 percent too, just...
MINI Posts Best August Sales Ever in the US
5 Sep 2013, 09:04 UTC · By: Gabriel Nica / Riding on the unexpected good results of the BMW Group in the US, the MINI Brand vehicles pulled together and posted the best August in the company's history on US soil. The total number of ...