Photo: MINI
A lot of analysts expected the MINI sales to drop considerably in the previous month (and to continue the trend in the upcoming weeks) due to the imminent launch of the new Cooper model. Fortunately for the British company, they were wrong.
MINI’s sales remained rather stable in January posting a slight decrease of 2.2 percent and adding up to a total of 15,510 vehicles, just 354 units worldwide.
The most popular model was the Countryman that was sold in no less than 6,425 units since the start of the year, a 2.7 percent increase over the same month of 2013. The Clubman was also quite popular, with a growth of 18.9 percent to 1,247 units (previous year 1,049).
In the US, the British brand wasn’t so fortunate though, recording a drop in demand of 30.9 percent, adding up to just 2,543 units overall. Things are expected to pick-up though, as soon as the 2014 MINI Hardtop will arrive at showrooms around the world, next month, especially after all the positive reviews it received.
The most popular model was the Countryman that was sold in no less than 6,425 units since the start of the year, a 2.7 percent increase over the same month of 2013. The Clubman was also quite popular, with a growth of 18.9 percent to 1,247 units (previous year 1,049).
In the US, the British brand wasn’t so fortunate though, recording a drop in demand of 30.9 percent, adding up to just 2,543 units overall. Things are expected to pick-up though, as soon as the 2014 MINI Hardtop will arrive at showrooms around the world, next month, especially after all the positive reviews it received.
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