Could a Mitsubishi E-Truck Disrupt the Established Order in the Mid-Size Class?

Mitsubishi E-Truck rendering by Digimods DESIGN 8 photos
Photo: Digimods DESIGN / YouTube
Mitsubishi E-Truck rendering by Digimods DESIGNMitsubishi E-Truck rendering by Digimods DESIGNMitsubishi E-Truck rendering by Digimods DESIGNMitsubishi E-Truck rendering by Digimods DESIGNMitsubishi E-Truck rendering by Digimods DESIGNMitsubishi E-Truck rendering by Digimods DESIGNMitsubishi E-Truck rendering by Digimods DESIGN
In the grand scheme of the automotive industry's things, Mitsubishi has become a virtually insignificant player across many regions. In Europe, for example, the company is currently relegated to a Chinese copycat status, while in America, it has become a (cheap) shadow of its former self.
On the Old Continent, there are new models like the Mitsubishi Captur, pardon me – the Renault ASX, oh, sorry, there I did it again. So, let us start all over – that would be the Renault Captur-based second-generation Mitsubishi ASX, as well as the rebadged Renault Clio (aka Mitsubishi Colt). And it's all right to lament what has become of the proud Lancer Evolution X and Pajero manufacturer.

In the United States, the range comprises models that do not even go above the $40k threshold in terms of starting MSRPs – but that is hardly a badge of honor even when all carmakers are increasing prices with two hands on every occasion. That is because in between the Mirage, Eclipse Cross, and the Outlander series, the only one worth mentioning is – of course – the 2023 Outlander PHEV crossover SUV.

In places like Asia, on the other hand, Mitsubishi is still rocking a workhorse hero – the Triton, which is fast approaching the moment of arrival for the sixth generation after the XRT Concept was unveiled this spring at the 2023 Bangkok International Motor Show. Also known as L200 across many international markets, this model was also sold in the United States.

There, it made a nice career for itself as the Mitsubishi Mighty Max and as a captive import from partner Chrysler – some fans might remember the Dodge D50, Dodge Ram 50, and Plymouth Arrow trucks, perhaps. And even today, the Ram 1200 model is still based on the same underpinnings – albeit not for North America but for the Middle East. So, is it too farfetched to imagine that the Mitsubishi truck could make a comeback to the United States?

Not if we play a little bit with the suspension of disbelief and enter the imaginative realm of digital car content creators, that is. Over there, Dimas Ramadhan, the virtual automotive artist behind the Digimods DESIGN channel on YouTube, has taken up the task of revealing the next Mitsubishi truck - in CGI and with electric power under its belt instead of ICE-based prowess.

Naturally, that might not be to everyone's liking because it could seriously disrupt the established balance of power, which currently leans heavily towards the 2024 Toyota Tacoma, a model that is not yet on sale and only now ready to adopt the hybridization ethos through its 326-hp i-Force Max capabilities. Oh, and not to mention that the rest of the mid-size pickup truck pack – Ford Ranger, Chevy Colorado & GMC Canyon, Honda Ridgeline, Nissan Frontier, or Jeep Gladiator all have traditional powertrains under their belts?

Speaking of tradition, the pixel master also shook the established norm with something interesting – a successor for the little-known SsangYong Musso pickup truck that looks like a spaceship in the second video embedded below, at least from the front. So, do you dig any of them, both or none?

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About the author: Aurel Niculescu
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Aurel has aimed high all his life (literally, at 16 he was flying gliders all by himself) so in 2006 he switched careers and got hired as a writer at his favorite magazine. Since then, his work has been published both by print and online outlets, most recently right here, on autoevolution.
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