Unbelievable $440K Paid at Auction for Movie-Famed Trans Am

1977 Pontiac Trans Am 6 photos
Photo: Mecum Auctions
1977 Pontiac Trans Am1977 Pontiac Trans Am1977 Pontiac Trans Am1977 Pontiac Trans Am1977 Pontiac Trans Am Auction
In the 1977 movie Smokey in the Bandit, star Burt Reynolds said in the movie “We’re talking about $400,000, do you understand that? This is our last chance! $400,000!”
Maybe that was going through the mind of the buyer who paid $400,000 (390,842 euro) plus an additional $40,000 (39,084 euro) in auction fees for a 1977 Pontiac Trans Am that is identical in appearance to the car that appeared in the hit film.

Realizing in today's money, $400,000 would amount to somewhere in the neighborhood of $1.9 million (1.856-million euros), the irony of the figure paid is difficult to overlook.

In actuality, the jet black, T-topped coupes with the distinctive golden firebird on the hood used in the film were 1976 models updated to look like 1977 models.

The buyer was clearly driven to outbid all others parties, given the condition of the car. It appears to have just rolled out of a photo shoot for a Pontiac marketing campaign with all original features; Uniroyal steel-belted radial tires mounted on gold anodized wheels, gold decals, Hurst T-tops, and gold dash detail. The car still has the original factory protective tape on the door sills and a partial genuine Pontiac window sticker.

The most alluring detail of the car may have been the read on the odometer: just 14.8 miles (23.88 km).

In fact, the car was owned by Pontiac until it suffered some damage while on a promotional tour in North Carolina. The company then donated it to a local vocational high school for repairs, where it was then sold to a collector. The collector stored the car for years before selling it in 1997.

Charlie Herman, the most recent owner, told Fox News the car had been kept in perfect running condition.

The selling price was roughly triple what the collector car insurer Hagerty estimated the value of the car to be. The promotional car for the film was gifted to Burt Reynolds, who owned and drove it until 2014, and was sold in February 2022 at a Barrett-Jackson auction for $495,000 (483,454 euros)

The car sold at Mecum is possibly the lowest mileage 1977 Trans Am in existence and is also the highest price paid for a model without a direct connection to the movie.

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