August 8 was International Cat Day and the launch day of this new Cybertruck-inspired cat house. The timing of the two was no coincidence, of course.
The bad news for Tesla supporters is that its availability is limited to China only, where it's being released under the Tesla Life lifestyle brand, which includes household items and pet accessories. It's just one of those funky, funny, and seemingly random launches that Tesla has become famous for – and which helped make the brand much stronger.
Aside from the fact that it resembles the styling of the Cybertruck, the Tesla cat house is basically a cardboard box you have to assemble yourself. It's made of thickened and moisture-proof corrugated paper for maximum resistance and features a middle section where your cat can sharpen its claws. The official description says it's a DIY product, so buyers will have to measure and assemble it themselves.
Maximum payload is 15 kg (33 lbs), so the house is able to fit and hold cats of all shapes and sizes. "The semi-open cat house, embedded with thickened corrugated paper, meets the nature and daily needs of cats," Tesla says. Plus, it's almost like a cardboard box, so all cats are bound to love it.
No one tracking Tesla's progress and CEO Elon Musk's controversial shenanigans will be surprised by a Tesla product of this kind, regardless of whether it's released as a joke or not. Tesla launched Short Shorts after Musk railed online against traders shorting Tesla, and Teslaquila, a branded tequila, after Musk joked about it as an April Fool's prank. Interest in the Berlin Giga factory also paved the way for the launch of Giga Bier. At certain points, Tesla also sold surfboards and other novelty items, besides the usual merchandise you can find with most marques like coffee mugs, t-shirts, or keychains.
Interest in Tesla items is so high that there's also a profitable third-party market for them. Anything from door stoppers to backpacks, resembling the Cybertruck or not, is bound to get attention, even of the viral kind. In this context, spending $12 on a cardboard cat home seems like the least outrageous way of spending money.