Photo: Honda
With Japan being so close to Australia, it’s only natural Honda set up shop in the Oz. That happened in 1969, which means that 2019 marks the 50th anniversary of the automaker’s establishment of the Australian subsidiary.
More than five million products were sold in Australia over the past five decades, ranging from cars to motorcycles, SUVs to lawn mowers, marine engines to leaf blowers. Make no mistake about it, this is a textbook success story.
“Honda Australia was a Honda subsidiary set up primarily to sell cars, but it has since grown with the global brand to deliver a wide range of products and services that help make people’s lives more enjoyable,” declared managing director and chief executive officer Hiroyuki Shimizu.
With the help of Vinyl Wraps from Melbourne, Honda Australia decided to celebrate the occasion with a selection of gold chrome film-wrapped products. In no particular order, these products are the NSX hybrid supercar, Civic Type R hot hatchback, CBR1000RR Fireblade, CRF450L, CRF50F, HRU19 Buffalo Premium lawn mower, and EU22i Generator.
“Given the thickness of the vinyl wrap and the intricate profiles of the bodywork, this was a complex project across a diverse range of products, but we are thrilled with the results,” explained Matt Czerny, managing director of Vinyl Wraps and Graphics.
In addition to the wrap, these items were also garnished with satin-black trim and 50 YEARS IN AUSTRALIA decals designed to contrast with the golden makeover. Striking or garish, you decide what to make out of this selection.
On the other hand, the golden theme works like a charm if you consider that the photographs were set against the Australian backdrop. Honda will showcase these products all across the country throughout 2019, with locations and dates to be announced in the coming weeks.
How much does the Civic Type R and NSX retail at in the Land Down Under? Make that AUD 50,990 and AUD 420,000 before on-road costs, respectively. In other words, the NSX is eight Type R models plus spare change for the all-important jungle juice of the 2.0-liter VTEC-Turbo and 3.5-liter JNC1. That’s right; the twin-turbo V6 doesn’t come with VTEC because the three electric motors make up for it!
“Honda Australia was a Honda subsidiary set up primarily to sell cars, but it has since grown with the global brand to deliver a wide range of products and services that help make people’s lives more enjoyable,” declared managing director and chief executive officer Hiroyuki Shimizu.
With the help of Vinyl Wraps from Melbourne, Honda Australia decided to celebrate the occasion with a selection of gold chrome film-wrapped products. In no particular order, these products are the NSX hybrid supercar, Civic Type R hot hatchback, CBR1000RR Fireblade, CRF450L, CRF50F, HRU19 Buffalo Premium lawn mower, and EU22i Generator.
“Given the thickness of the vinyl wrap and the intricate profiles of the bodywork, this was a complex project across a diverse range of products, but we are thrilled with the results,” explained Matt Czerny, managing director of Vinyl Wraps and Graphics.
In addition to the wrap, these items were also garnished with satin-black trim and 50 YEARS IN AUSTRALIA decals designed to contrast with the golden makeover. Striking or garish, you decide what to make out of this selection.
On the other hand, the golden theme works like a charm if you consider that the photographs were set against the Australian backdrop. Honda will showcase these products all across the country throughout 2019, with locations and dates to be announced in the coming weeks.
How much does the Civic Type R and NSX retail at in the Land Down Under? Make that AUD 50,990 and AUD 420,000 before on-road costs, respectively. In other words, the NSX is eight Type R models plus spare change for the all-important jungle juice of the 2.0-liter VTEC-Turbo and 3.5-liter JNC1. That’s right; the twin-turbo V6 doesn’t come with VTEC because the three electric motors make up for it!
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