Acura just won the 2024 Mobil 1 Twelve Hours of Sebring with an Acura ARX-06 prototype – the first overall win at the legendary race. But can they translate motorsport success into higher sales or not?
American Honda sales in February 2024 were up by 32%, and the year-to-date figure is also vastly positive, thanks to a surge of 21.2% in deliveries for both cars and trucks from Japanese automakers. However, it's not all roses and daffodils because the jump was entirely supported by the mainstream Honda brand, while Acura 'dragged its feet' and wrapped the total after the first two months with a 7.5% drop in terms of sales.
Luckily, there are perspectives for recovery because Honda and Acura both are preparing a lot of novelties like the Honda Prologue and Acura ZDX (plus ZDX Type S) all-electric crossover SUVs, Honda's odd CR-V fuel cell vehicle, the refreshed 2025 Civic and Civic Hybrid, or the upgraded Odyssey. No worries, Acura has even more novelties planned – such as "significant enhancements" for the best-selling MDX, "appeal and functionality upgrades" for the RDX, and an all-new base Acura crossover SUV joining the lineup alongside the Integra liftback sedan.
But what if that is not enough to revert the slump? No worries, the imaginative realm of digital car content creators is also here to lend a helping hand based on the rumor mill's latest leaked patent images. Not long ago, a new Acura sedan surfaced in design patent images, and it looked as if the Precision EV Concept was its pattern. Naturally, everyone thought that was the upcoming third generation of the facelifted TLX 'premium sport sedan' looking all futuristic.
Since then, Acura has refuted the apparition, claiming that while the leaked patent images are legitimate, they don't depict any model that is coming to market. Instead, they were merely created for an internal concept that will never see the light of day. There you go, case closed. Well, not exactly, and not really. We have witnessed automakers dispute the rumor mill's findings only to prove they were just hiding the truth behind a ribbon.
Also, the imaginative realm of digital car content creators doesn't really care about the official confirmations – when they see something they like; they sure create a design project based on it. That is exactly what happened here with the Halo oto channel on YouTube, which provides fresh automotive info corroborated with their virtual designs; now, there are new CGI ideas about the potentially upcoming 2026 TLX based on those leaked patent images.
Compared to the current 2024 TLX, the design is indeed quite futuristic and akin to a concept car, but in the end, that doesn't mean it's not feasible for the next generation or that Acura should continue with the rather bland styling it currently employs for the last of its surviving passenger cars – Integra and TLX, plus their Type S high-performance counterparts. What do you think?
Luckily, there are perspectives for recovery because Honda and Acura both are preparing a lot of novelties like the Honda Prologue and Acura ZDX (plus ZDX Type S) all-electric crossover SUVs, Honda's odd CR-V fuel cell vehicle, the refreshed 2025 Civic and Civic Hybrid, or the upgraded Odyssey. No worries, Acura has even more novelties planned – such as "significant enhancements" for the best-selling MDX, "appeal and functionality upgrades" for the RDX, and an all-new base Acura crossover SUV joining the lineup alongside the Integra liftback sedan.
But what if that is not enough to revert the slump? No worries, the imaginative realm of digital car content creators is also here to lend a helping hand based on the rumor mill's latest leaked patent images. Not long ago, a new Acura sedan surfaced in design patent images, and it looked as if the Precision EV Concept was its pattern. Naturally, everyone thought that was the upcoming third generation of the facelifted TLX 'premium sport sedan' looking all futuristic.
Since then, Acura has refuted the apparition, claiming that while the leaked patent images are legitimate, they don't depict any model that is coming to market. Instead, they were merely created for an internal concept that will never see the light of day. There you go, case closed. Well, not exactly, and not really. We have witnessed automakers dispute the rumor mill's findings only to prove they were just hiding the truth behind a ribbon.
Also, the imaginative realm of digital car content creators doesn't really care about the official confirmations – when they see something they like; they sure create a design project based on it. That is exactly what happened here with the Halo oto channel on YouTube, which provides fresh automotive info corroborated with their virtual designs; now, there are new CGI ideas about the potentially upcoming 2026 TLX based on those leaked patent images.
Compared to the current 2024 TLX, the design is indeed quite futuristic and akin to a concept car, but in the end, that doesn't mean it's not feasible for the next generation or that Acura should continue with the rather bland styling it currently employs for the last of its surviving passenger cars – Integra and TLX, plus their Type S high-performance counterparts. What do you think?