BMW Vs. Audi Billboard War Reignites. BMW to Move
9 Feb 2018, 12:05 UTC · By: Vlad Mitrache / Two dealerships for the two German brands may have started a new advertising war, this time in the North African country of Tunisia. Let's see where it goes
What the Hell Is Going on in This Hyundai N Series Commercial?
6 Nov 2017, 11:10 UTC · By: Vlad Mitrache / Hyundai's humor is taking a turn for the macabre in the company's latest commercial for its high-performance line, the N Series
Range Rover Velar Dominates Cute Swiss Shepherd Dogs
2 Oct 2017, 13:53 UTC · By: Vlad Mitrache / Range Rover wants to make its Velar SUV the alpha male of the pack - and, by extension, its future owners as well - but goes a bit too literal about it
Will Advertising for ICE Cars Follow the Fate of the Cigarettes and Get Banned?
18 Aug 2017, 16:09 UTC · By: Vlad Mitrache / If we can all agree that internal combustion engines are bad for our health, is it really so out there to think about an advertising ban for them?
Hyundai and Mercedes-Benz Pull Commercials From TV Show Over Harassment Scandal
4 Apr 2017, 08:02 UTC · By: Sebastian Toma / A harassment scandal centered on cable TV's most watched host has led to several brands ditching their advertising deals for The O'Reilly Factor
Toyota Mirai Eco-Billboard Is OOH Advertising Done Right
24 Mar 2017, 12:42 UTC · By: Mircea Panait / The Mirai may be yesterday's news, but Toyota is still marketing the hell out of it to raise the hype for hydrogen fuel cell technology
Mercedes-Benz Launches Ad Campaign With Short Films For Its Compact Cars
6 Mar 2017, 14:24 UTC · By: Sebastian Toma / Mercedes-Benz has hired an advertising firm named "antoni" to create a campaign for its range of compact cars. It's called Grow Up, and here are its short films
Toyota Mirai Fuel Cell Sedan Advertised on EV Charging Station Is Ironic
18 Jan 2017, 18:52 UTC · By: Vlad Mitrache / The only people neutral in the hydrogen fuel cell versus battery-powered electric vehicles war are the fossil fuel enthusiasts: they hate them both equally
Latest Mercedes-Benz Ad Shows a Grown Up Who Likes Showing Off to Kids
23 Dec 2016, 14:26 UTC · By: Vlad Mitrache / This new French commercial for the Mercedes-Benz E-Class wagon is a short tutorial on how to become a self-sufficient douchebag
Carmakers' Advertising Patterns Show Tesla Was Right About Them All Along
21 Dec 2016, 20:47 UTC · By: Vlad Mitrache / Analyzing the way legacy carmakers distribute their advertising funding between different propulsion types is an eyeopener
Lincoln Goes Artsy with Its New Continental Campaign Signed by Annie Leibovitz
11 Oct 2016, 12:44 UTC · By: Vlad Mitrache / Ford's posh division has turned to celebrity photographer Annie Leibovitz for its latest Lincoln Continental commercial campaign
Toyota Japan' Ad Agency Overbilled The Automaker, Has To Pay Back Bogus Charges
23 Sep 2016, 16:45 UTC · By: Sebastian Toma / The Japanese arm of Dentsu, an ad agency, has apparently overbilled long-standing customer Toyota. The firm has to repay an undisclosed sum to the automaker
The Latest Mercedes-Benz GLE Commercial Destroys Three Movies in 30 Seconds
19 Sep 2016, 13:57 UTC · By: Vlad Mitrache / The golden age of advertising is long behind us, but even so, you can't help but feel that creative agencies should try harder sometimes
New Zealand Anti-Speeding Campaign Shows How Your Speed Affects Others
8 Sep 2016, 16:46 UTC · By: Vlad Mitrache / When you speed, it's not just you who you're putting at risk, but everyone else around you: those in your car, those in other cars, that kid crossing the street
Tesla Spends Just $6 on Advertising for Each Car Sold, Jaguar $3,325
12 Jul 2016, 15:51 UTC · By: Vlad Mitrache / If advertising is indeed the soul of commerce, these numbers show that Tesla is doing just fine without one. For now, at least
Renault UK's Latest Roadside Campaign Is a Little too Orwellian for Our Taste
11 Jul 2016, 17:18 UTC · By: Vlad Mitrache / Together with a Digital Out-Of-Home advertising specialist, Renault has come up with a campaign that scans you license number for a personalized message
The Mill BLACKBIRD Is the World's First True Transformers Car
25 Jun 2016, 12:08 UTC · By: Vlad Mitrache / This - let's call it a "car" - will ruin car advertising for you for good, because from now on you'll always wonder whether the actual vehicle was used or not
Mercedes-Benz Wishes BMW Happy Centennial, Can't Help Poke the Bavarians
7 Mar 2016, 17:42 UTC · By: Vlad Mitrache / BMW is celebrating a round 100 years in 2016, and Mercedes-Benz figured it would be appropriate to wish it "Happy birthday." But there's a cracker in the cake
This Cadillac CT6 Is Sleeping with the Fishes in Shanghai
27 Feb 2016, 16:14 UTC · By: Mircea Panait / Now that's what automotive out of home advertising should be about. Gives a new meaning to "sleeping with the fishes," doesn't it?
US Volkswagen Passat Commercial Wants Us to Turn Vegetarian
23 Feb 2016, 13:47 UTC · By: Vlad Mitrache / If this is Volkswagen's way of trying to make the brand more likable in the US, then we have a free piece of advice: change the advertising agency