2010 Mercedes Benz E-Klasse Launched in the US
23 Jun 2009, 07:19 UTC · By: Daniel Patrascu / German manufacturer Mercedes brought yesterday to dealerships across the US its new E-Klasse and, to make the event worth mentioning, they have set up one of the biggest marketing launch in past yea...
GM to Spend Up to $50 Million Monthly on Ads While in Bankruptcy
22 Jun 2009, 13:08 UTC · By: Bogdan Popa / General Motors is currently planning a massive advertising campaign that could improve the company's image in the United States and bring consumers back in dealerships. The American manufacture...
Third-Generation Prius Marketing Campaign Revealed
14 May 2009, 13:20 UTC · By: Alina Dumitrache / As they say, there is no bad publicity, but just publicity. That is why we cannot share an opinion regarding the marketing campaign released by Toyota Motor Sales and Saatchi & Saatchi advertisi...
Chrysler's Denial Stage, Powered by BBDO
4 May 2009, 09:55 UTC · By: Daniel Patrascu / Who says that when under bankruptcy, you should not advertise your business? So what if it failed miserably and it required a foreign hand to step in and pull it from the abyss (apart from the billi...
Heidi Klum Stops Traffic While Delivering Victoria's Secret Bras
5 Mar 2009, 14:53 UTC · By: Madalina Iancu / Would you get nervous if a truck carrying Heidi Klum dressed in a beautiful little black dress blocked your way? Most surely not, because, let's face it, Heidi looks perfect even if she blocked...
GM and Chrysler Plan Limited Advertising
25 Feb 2009, 14:20 UTC · By: Madalina Iancu / GM and Chrysler have already announced at the beginning of this year that they were drastically cutting their marketing budgets and that they were trying to sell cars without too much advertising. ...
Valentino Rossi Promotes Monster Energy Drinks
13 Feb 2009, 10:38 UTC · By: Madalina Iancu / You certainly need a lot of energy in order to become a champion in motorcycle racing and Valentino Rossi now shows us one way to get it. The 6-time MotoGP champion has joined the Monster Army to...
Cessna Believes Detroit Automakers Should Have a Private Jet
12 Feb 2009, 17:03 UTC · By: Madalina Iancu / During these days of global recession, companies that are purchasing a private jet have been highly criticized. You probably remember how much criticism the Detroit automakers have attracted when th...
Mercedes-Benz Canada Sees You in the New GLK
12 Feb 2009, 16:00 UTC · By: Madalina Iancu / When Mercedes asks you “Where do you see yourself?”, there is only one possible answer that is likely to satisfy the German luxury car maker: in a new GLK. Although at first sight thi...
GM Intends to Save Saturn
2 Feb 2009, 10:42 UTC · By: Madalina Iancu / Although in December last year, GM mobilized all its forces to convince the Congress help it save Chevrolet, Cadillac, Buick and GMC and no word was mentioned about the Saturn brand, it seems that t...
Audi Promotes the A6 During 2009 Super Bowl
23 Jan 2009, 13:22 UTC · By: Madalina Iancu / We have already heard Audi is going to advertise during the 2009 Super Bowl but we could only guess what car will have the starring role in the ads. Until now... A recent article on Autonews reve...
Audi Aggressively Promoted in Inauguration Coverage
21 Jan 2009, 16:22 UTC · By: Madalina Iancu / As we reported yesterday, Audi of America is among the few automakers across the world that decided to increase the advertising budget in 2009. As a matter of fact, the German car manufacturer annou...
Smaller Marketing Budgets for Automakers in 2009
20 Jan 2009, 15:26 UTC · By: Madalina Iancu / Is the current financial crisis going to put the brakes on marketing and advertising in the auto industry? Highly unlikely, but still it's no surprising at all that more and more automakers are...
Wanted: 100 Motorists to Test Drive Ford Fiesta
15 Jan 2009, 11:38 UTC · By: Madalina Iancu / If you happen to be a Ford fan and a Fiesta enthusiast, live in America and want to take the new 2010 Fiesta for a six-month test drive, now it's your chance. In an attempt to attract fuel-e...