Nissan Innovation for All Launches in the US
26 Aug 2010, 08:11 UTC · By: Daniel Patrascu / {img align=left}Japanese manufacturer Nissan if planning a shift from its former marketing campaigns in the US with the launch of the new Innovation for All, a several-months long campaign aimed at...
Nissan US to Spend More on Advertising
16 Aug 2010, 13:37 UTC · By: Daniel Patrascu / Facing fierce competition from local carmakers when it comes to marketing its products, the Japanese from Nissan (as did the ones from Toyota, for that matter and, even better, South Korean manufact...
VW Picks Saepio for Dealer Advertising
21 Jul 2010, 10:46 UTC · By: Daniel Patrascu / The American division of German manufacturer Volkswagen announced today it has selected Saepio to handle the localized marketing for its 600 dealers US dealers. Simple as it may seem, Saepio's ...
2011 Buick Regal Print Ads to Invade the US
1 Jul 2010, 06:42 UTC · By: Alina Dumitrache / Continuing with the ”New Class of World Class” theme introduced by the launch of the LaCrosse last year, Buick had just revealed its advertising plans for the 2011 Regal.As part of the c...
Saab Debuts 'Change Perspectives' Campaign in the US
29 Jun 2010, 07:34 UTC · By: Alina Dumitrache / The North American division of Saab is set up to introduce the new 9-5 model to the US customers, as the new sedan will arrive at nationwide dealerships in mid-July. Dubbed "Change Perspective&...
Chrysler HQ Turned to Billboard for the 2011 Grand Cherokee
22 Jun 2010, 08:08 UTC · By: Alina Dumitrache / The marketing team at Chrysler did not settle with just launching the new advertising spot and tagline for the 2011 Jeep Grand Cherokee on the company's social media sites and blogs. They also...
California Might Adopt Electronic License Plates
21 Jun 2010, 15:58 UTC · By: Andrei Tutu / It seems like a digital traffic revolution might be started in California as we speak. The California Legislature is evaluating a bill that would introduce electronic license plates for vehicles,...
Mercedes Launches Media Blitz for New Models
10 Jun 2010, 09:02 UTC · By: Daniel Patrascu / German carmaker Mercedes Benz announced today the launch of a wide-ranging communications campaign of gargantuan proportions, to support the launch of the projected 16 new or upgraded models to hit ...
VW Invites Soccer Fans to Take a Shot at Stardom
4 Jun 2010, 07:09 UTC · By: Alina Dumitrache / The North American division of Volkswagen announced yesterday it has launched a nationwide contest together with Mexican soccer legends Ramon Morales and Ramon Ramirez, calling on all soccer fans to...
Peugeot RCZ Facebook Competition Looks for the Chosen One
5 May 2010, 08:08 UTC · By: Alina Dumitrache / If you’re not having two pennies to rub together, but think you have a creative mind, than this might be your chance of winning one Peugeot RCZ sports coupe. To coincide with the UK launch of ...
Chevrolet to Adopt "Excellence for All" Slogan
4 May 2010, 14:44 UTC · By: Dan Mihalascu / Chevrolet is preparing new taglines to be used in the advertisements of its passenger cars and trucks, according to the Wall Street Journal, cited by leftlanenews.com. Just weeks after separatin...
Ferrari Denies Illegal Subliminal Tobacco Branding on F10 Car
30 Apr 2010, 07:55 UTC · By: Ovidiu Panzariu / A recent report in British newspaper The Times revealed that Ferrari may be using subliminal advertising on the livery of its 2010 formula one car. To be more precise, the British reporters argued t...
New Nissan Brand Centre to Open in London
19 Apr 2010, 09:54 UTC · By: Alina Dumitrache / A new partnership agreement signed by the British division of Nissan and The O2 gives the carmaker extensive branding rights across one of the most popular entertainment venue in the world. Moreover...
Acura Dealers Premiere New Ad Technology
18 Apr 2010, 10:53 UTC · By: Alexandru Radu Chis / A group of three leading Acura dealers from New York recently introduced a new concept in advertising, succeeding to link the world of physical products to the digital world. What they are talking a...
Toyota Kicks-Off March Sales Program
3 Mar 2010, 09:05 UTC · By: Alina Dumitrache / Trying to cling to their customers by all methods in a time when their image is strongly affected by the massive recalls, Toyota’s North America division announced the launch of the company�...
Kia Uses Zinio to Promote the 2011 Sorento CUV
22 Feb 2010, 16:05 UTC · By: Alina Dumitrache / Kia’s North American division today announced its 2011 Kia Sorento CUV advertising campaign will also include the company's first digital magazine advertisement that spans 15 publishing g...
VW US Names New CRM Agency of Record
18 Feb 2010, 08:44 UTC · By: Alina Dumitrache / The US branch of German manufacturer Volkswagen announced yesterday it has appointed a new Customer Relationship Management agency of record, taking over activities previously handled by Crispin Por...
2010 Winter Games to See New Audi Spots
12 Feb 2010, 08:01 UTC · By: Alina Dumitrache / Starting today, German carmaker Audi will begin airing two new advertising spots for the US market and will continue to do so throughout the 2010 Winter Games. These spots, called "Spell" ...
Honda Launches New TV Advertising Idents
2 Feb 2010, 14:08 UTC · By: Alina Dumitrache / Honda’s British division launched a series of TV advertising idents to support its sponsorship of Channel 4 documentaries for the coming year. The first phase of short films, created by ...
Lincoln Commercials to Air During Grammy Awards
28 Jan 2010, 07:42 UTC · By: Alina Dumitrache / Ford’s luxury brand Lincoln will promote its new vehicle lineup (Lincoln MKZ, MKT and MKS) during the 52nd Grammy Awards, which airs on January 31 on CBS, as part of its music-infused advertis...