Chrysler Announced Advertising Agencies
6 Jan 2010, 14:44 UTC · By: Alina Dumitrache / American carmaker Chrysler announced today the appointment of individual advertising agencies to manage the Chrysler, Dodge, Jeep and Ram Truck brands, after last month it appointed a new agency of ...
MINI Presents New Ad Campaign
4 Jan 2010, 10:55 UTC · By: Alex Vasile / We’ve come to appreciate MINI for their impressive advertising campaigns. And once again the British car manufacturer has managed to make our jaws drop, as during the holidays it launched a ne...
Chevrolet Selects Two Partners for 2010 Advertising Campaign
21 Dec 2009, 07:58 UTC · By: Alina Dumitrache / Since 2009 is almost over, it is now the moment to plan next year’s advertising strategies. So is the case with Chevrolet, which has recently announced two agencies that will handle its advert...
i live. i ride. i am. Jeep. - Times Square Offensive
25 Nov 2009, 08:36 UTC · By: Daniel Patrascu / Clearly set out to create a new image for itself, Chrysler's brand Jeep is moving on with its “i live. i ride. i am. Jeep.” campaign and will literally dominate New York's Time...
NASCAR Teams Won't Cut Prices, Offer More to Sponsors
18 Nov 2009, 13:46 UTC · By: Daniel Patrascu / With the 2009 season finale approaching at high speeds, NASCAR teams have already begun eyeing the 2010 season, in all its aspects. One of the most challenging task, aside from finding new drivers, ...
BBDO to Close Detroit Office, Part Ways with Chrysler
10 Nov 2009, 14:52 UTC · By: Daniel Patrascu / After advertising agency BBDO followed Chrysler into bankruptcy earlier this year and devised the "We're building a new car company" campaign, it appears the BBDO has had it and will ...
Ford SYNC Partners with Best Buy
16 Oct 2009, 10:59 UTC · By: Daniel Patrascu / American manufacturer Ford announced yesterday the start of a partnership with Best Buy, to help promote the SYNC system. As part of the partnership, Best Buy will offer trained professionals to he...
Chrysler and BBDO May Go Their Own Ways
14 Oct 2009, 13:25 UTC · By: Daniel Patrascu / Chrysler's 2009 bankruptcy, or perhaps the need to revise every aspect of the business in order to avoid such a sad moment from occurring ever again, will most likely lead to the separation of ...
Cadillac Reveals New Logo
12 Oct 2009, 09:15 UTC · By: Daniel Patrascu / As part of the new marketing vice president Bob Lutz's campaign to revive and spin the GM image around, Cadillac's general manager, Bryan Nesbitt, revealed the brand's new logo, in fa...
Cadillac Looking for New Ad Agency
10 Oct 2009, 09:07 UTC · By: Alexandru Radu Chis / General Motors announced it will search for a new and more efficient advertising agency for its luxury auto brand, Cadillac.The news came from both GM’s CEO, Fritz Henderson and Cadillac&rsquo...
Toyota's Advertising Gamble
5 Oct 2009, 07:05 UTC · By: Daniel Patrascu / After announcing one of the most expensive advertising campaigns made this year in the US, Toyota has launched the $1 billion advertising assault, with Toyota's name to pop-up at every step. Th...
No More Chevrolet Truck Sale This September
21 Sep 2009, 09:26 UTC · By: Daniel Patrascu / A sad announcement for those of you awaiting for the now traditional GM Chevrolet September truck sale: ain't gonna happen! GM's marketing chief Bob Lutz announced that this year, there wi...
GM's Return Policy Loses Ground to $500 Rebate
18 Sep 2009, 19:32 UTC · By: Alexandru Radu Chis / Following GM’s new advertising program launched on September 11, dealers believe people will rather chose a $500 rebate. In an effort to draw attention to their line-up and consequently increa...
Chrysler Looking For New Marketing Plans for Q4
4 Sep 2009, 08:27 UTC · By: Alexandru Radu Chis / American car maker, Chrysler plans to hire new advertising agencies for creating a fresh boost in the fourth quarter. This announcement comes shortly after GM made a similar move in its marketing br...
No More "GM Mark of Excellence" on Vehicles
25 Aug 2009, 13:12 UTC · By: Daniel Patrascu / Determined to make a new name in the industry for both itself as a company and its surviving brands, American manufacturer GM is reportedly planning to drop their habit of sticking "GM" lo...
Let's Stop and Smell the... Toyota Prius
19 Aug 2009, 14:13 UTC · By: Alina Dumitrache / Some three months ago we were reporting on Toyota’s new marketing campaign aimed at promoting the 2010 Prius. Titled Harmony, the campaign was trying to show to the public that, with the third...
VW US Wants New Ad Agencies
18 Aug 2009, 10:10 UTC · By: Daniel Patrascu / The US branch of German manufacturer Volkswagen announced today it will place their "agency of record assignment up for review." The firm which are currently in charge of the company'...
GM Wants People to See the Car as a "Hero"
30 Jul 2009, 10:11 UTC · By: Bogdan Popa / Bob Lutz, General Motors's marketing chief, demanded advertising agencies the company is currently working with to come up with a new ad plan that could repair GM's severely damaged image ...
Volvo Advertising Giveaways Are High On Demand
29 Jul 2009, 08:37 UTC · By: Alina Dumitrache / Volvo had its first advertising giveaway enter the market in the early 1930s, and as time passed it released several attractive collectibles, which are still highly appreciated on websites and trade...
GM Changes Advertising Strategy
14 Jul 2009, 08:35 UTC · By: Daniel Patrascu / As the new GM vice chairman in charge with marketing at GM, veteran Bob Lutz plans a drastic turn in both "tone and content" of GM's advertising, adding that if no change can be seen,...