Chrysler follows Fiat's way of dealing with marketing plans, that is choosing more advertising companies to compete with each other and thus creating a more diverse palette of choices for automaker.
Accprding to a report by Automotive News, it is believed there have been as many as ten agencies contacted by Chrysler for their services, among which figure Crispin Porter & Bogusky, WPP's Grey and Publicis Groupe's Hal Riney. Automotive's News sources are said to be several executives familiar with the state of affairs.
BBDO, who was Chrysler's advertising partner will also take part in the talks. BBDO was quite a loyal companion to Chrysler, as it helped the American car maker throught its financial problems from the beginning, some times even without pay, rumors say.
Executives or spokespersons from the mentioned advertising agencies declined on making any comments, while a representative for Chrysler only revealed that the company has contacted "a select group" of agencies for the firm's Q4 marketing plans.
The same representative confirmed that Michael Accavitti is in charge of the process. Accavitti moved to president-CEO of the Dodge brand following Chrysler's emergence from bankruptcy and is now head of the new company's worldwide marketing organization.
Executives close to the subject claim the new creative ideas that will emerge from Q4 will be "considered at highest levels of the new auto company run by Sergio Marchionne, who is CEO of both Chrysler and Fiat," reported Automotive News.
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