Chrysler Announced Advertising Agencies

American carmaker Chrysler announced today the appointment of individual advertising agencies to manage the Chrysler, Dodge, Jeep and Ram Truck brands, after last month it appointed a new agency of record for media planning and buying for the same brands in the US, Canada and Mexico.

The UM agency will replace the company's current media buying agency, PHD, with which Chrysler’s contract ends this month.

The following agencies will lead the advertising development for each of the brands:

• Chrysler brand has assigned, Fallon, a Publicis Group agency, based in Minneapolis, Minnesota, as its creative agency of record
• Dodge brand has assigned Wieden + Kennedy, a Portland, Oregon-based agency, as its creative agency of record
• Jeep brand has assigned GlobalHue, a Southfield, Michigan-based independent agency, as its creative agency of record
• Ram Truck brand has assigned The Richards Group, a Dallas, Texas-based independent agency, as its creative agency of record 

"To establish a distinct identity and build upon the current brand equity, it is important that the Chrysler, Dodge, Jeep and Ram Truck brands retain individual agencies that fit with the brand direction,” said Olivier Francois, President and CEO, Chrysler Brand and Head of Marketing, Chrysler Group.

“This includes helping to further identify each of the brand's specific values and culture. Individual agencies also will enable us to deliver unique ideas and broaden our reach to existing and potential customers. We have completed a thorough search and have selected these specific agencies to communicate the true essence of our vehicle portfolio," Francois added.