Ford SYNC Partners with Best Buy

American manufacturer Ford announced yesterday the start of a partnership with Best Buy, to help promote the SYNC system. As part of the partnership, Best Buy will offer trained professionals to help customers with operating the system and phone compatibility tests.

Starting October, a pilot program will be implemented in more than 30 Texas Best Buy locations and provide live demos of the SYNC. Local dealers will also assist the effort.

With the ever-changing technology landscape, it was a strategic decision to work with Best Buy to provide our customers another expert resource on the Ford SYNC platform,” John Felice, Ford marketing manager said in a release.

As we expand the capabilities of SYNC, we will need to educate our customers on the full benefits and expanded services of newly added applications. We couldn’t think of a better way for consumers to learn about new SYNC features than from the experts at Best Buy that they’ve learned to trust.

Earlier this month, Ford debuted the “SYNC: Say the Word” advertising campaign. The campaign will feature robotic “voice agents,” embodying the personal assistants activated by voice commands. Nine robots will personalize the nine main attributes of SYNC: turn-by-turn navigation, 911 Assist, music search, audible text message reading, hands-free calling, business search, Vehicle Health Report, real-time traffic and My Favorites.

While very intuitive, we’ve taken a proactive approach to SYNC marketing because it’s important that consumers understand just how SYNC has evolved beyond voice-activated music controls. Through these efforts, Ford has provided a touch point for drivers both online and offline to help maximize their driving experience while staying connected to the information they want, when they want it,” Felice added.
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About the author: Daniel Patrascu
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Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
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