{img align=left}Japanese manufacturer Nissan if planning a shift from its former marketing campaigns in the US with the launch of the new Innovation for All, a several-months long campaign aimed at promoting the Nissan vehicles.
The campaign has been created together with TBWAChiatDay Los Angeles and has been planned out as a means to deliver over 200,000,000 media impressions by the end of 2010. It includes three series of videos, one to be released on August 28, during the ESPN College Football Preview Show and a second series which will be aired starting September 1. The third one, which will start on September 9, revolves around the Leaf EV.
The spots try to connect every singe production item which can be linked with the Japanese manufacturer, starting from smart phone apps, recycled materials, air purifiers and ending up with the Nissan Leaf. The clips are titled Innovations, (Nissan's latest inventions), Baby (Nissan 370Z and Maxima), Kidzilla (Nissan Altima), Dime (brake override system) and Polar Bear (Nissan Leaf).
"Innovation has been the heart and soul of the Nissan brand for nearly 100 years," said Jon Brancheau, vice president, Marketing, Nissan North America. "'Innovation for All' isn't simply a new marketing idea. It's the very foundation of Nissan worldwide. This campaign captures Nissan's spirit and continued drive towards innovation - not just for the elite, but for everyone."
"We're sharing Nissan stories that are as exciting, intelligent and innovative as the brand itself," added Rob Schwartz, chief creative officer, TBWAChiatDay Los Angeles.
Below you can see the first video of the series which will open later this week.
The campaign has been created together with TBWAChiatDay Los Angeles and has been planned out as a means to deliver over 200,000,000 media impressions by the end of 2010. It includes three series of videos, one to be released on August 28, during the ESPN College Football Preview Show and a second series which will be aired starting September 1. The third one, which will start on September 9, revolves around the Leaf EV.
The spots try to connect every singe production item which can be linked with the Japanese manufacturer, starting from smart phone apps, recycled materials, air purifiers and ending up with the Nissan Leaf. The clips are titled Innovations, (Nissan's latest inventions), Baby (Nissan 370Z and Maxima), Kidzilla (Nissan Altima), Dime (brake override system) and Polar Bear (Nissan Leaf).
"Innovation has been the heart and soul of the Nissan brand for nearly 100 years," said Jon Brancheau, vice president, Marketing, Nissan North America. "'Innovation for All' isn't simply a new marketing idea. It's the very foundation of Nissan worldwide. This campaign captures Nissan's spirit and continued drive towards innovation - not just for the elite, but for everyone."
"We're sharing Nissan stories that are as exciting, intelligent and innovative as the brand itself," added Rob Schwartz, chief creative officer, TBWAChiatDay Los Angeles.
Below you can see the first video of the series which will open later this week.
Google News