Called "The best or nothing,” the campaign kicks off on June 11. The carmaker's employees will be drafted as ambassadors for the international brand campaign and will be featured in print, TV and online channels.
The main element of the campaign is that the logo (restyled to become a three-dimensional star made wrapped in highly polished chrome finish) of the brand and the “The best or nothing” tag line, which will be used together with the brand name.
“We invented the automobile and originated technologies that are now taken for granted – from the safety cell to ABS, the airbag or ESP, and unique technological highlights such as ‘PRE-SAFE’. Based on this tradition, our customers expect nothing less than technological leadership,” Joachim Schmidt, executive vice president Mercedes-Benz Cars Sales and Marketing motivated the need for the new campaign.
“For us, that means we want to deliver the very best in all areas – be that in research and development, production, sales, service and aftermarket business or in purchasing.”
As you already know, Mercedes is planning to release in the next year and a half 16 new or upgraded models, including the smart fortwo electric drive, the B-Klasse F-Cell and the A-Klasse E-Cell. Of course, some surprises, like the two vehicles in the compact segment and three series production vehicles with alternative drives are also planned, but not yet detailed.
Google News