Volkswagen Thinks Blue, Goes Green

Two of the most used words in the automotive industry form the backbone of Volkswagen's new image and marketing campaign, launched today by the German carmaker in Wolfsburg. Meant as a tool to highlight the company's green technologies, BlueMotion, the new campaign builds on the "Think small" campaign which was created to accompany the launch of the Beetle in the 1960s.

"The ‘Think small’ slogan symbolizes the Volkswagen brand’s achievement in democratizing mobility the world over. The challenge of the future lies in achieving efficient and sustainable mobility for everyone. Volkswagen intends to lead the way. This is expressed by the campaign: ‘Think Small’ has become ‘Think Blue," Luca de Meo, Head of Marketing at the Volkswagen Passenger Cars brand said.

The campaign will debut today, February 27, with print ads. They will be followed by TV spots, brochures, web specials and even a game for iPhone and iPod Touch, which will be launched at the 2010 Geneva Auto Show.

"Our goal is to establish ‘Think Blue.’ as an expression of our corporate mindset and a firm feature of the Volkswagen brand’s ecologically sustainable activities," de Meo added.

"We have deliberately chosen an international slogan because environmental protection knows no national boundaries. The campaign is in line with the Volkswagen brand values: innovative, valuable and responsible."

The campaign launch is accompanied by tips and tricks for saving fuel PDF, which you can find attached below. Volkswagen provides a clear list of such tips, starting with the use of overrun fuel cutoff and ending with the use of low viscosity oil.