autoevolution's Porsche Month 22

It’s not extremely easy for a brand that is most of the time associated with high-performance and luxury be become somewhat of a mainstream choice for buyers across the world. Yet, despite the extremely steep prices of its products, and the at times difficult to handle technological prowess, Porsche managed to do exactly that.

The brand, which is at the time of writing 90 years old, seems to be presently enjoying its best years, and the outlook for the future looks even brighter. Just for the first half of 2021, for instance, the Germans reported a return on sales of 15.5 percent, making it “one of the most profitable carmakers in the world.”

It also made 23.1 billion EUR ($26.1 billion) in sales revenue in the first nine months of the year, which is an increase of close to 20 percent over the same period of 2020. Well over 200,000 cars were sold to customers worldwide, and that number would have been even greater if the chip crisis hadn’t brought the auto industry to its knees.

Yet, despite the great performance of the year that just ended, Porsche was not the most talked-about carmaker out there. But with those numbers to back it up, Porsche is dreaming of even bolder achievements in 2022, and the electric Taycan, with its freshly introduced variants, is likely to lead the charge into the new year as well.

Given how we kind of feel the Germans will succeed in its mission in 2022, we’ve decided to kick off the new year with the Porsche Month in January.

So sit back, power up your devices, and get ready for a weeks-long coverage of all things Porsche here on autoevolution, because what better way to start the year than with high-performance and luxury machines?

Editor's note: This special feature by autoevolution was not sponsored or supported by a third-party.