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Mazda Drops Its Only EV in America, the MX-30 Crossover Is Officially Dead

Mazda MX-30 18 photos
Photo: Mazda
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While most companies keep expanding their electric vehicle portfolios, Mazda is doing the opposite, as they have just announced the discontinuation of the MX-30 in the United States. The zero-emission crossover will be phased off after the 2023 model year.
The announcement was made officially by the Japanese auto marque, which clearly stated that they will focus on plug-in hybrids instead in our market. These models, as well as traditional self-charging hybrids, are said to be able to cater to the needs of car buyers.

"Mazda will discontinue the MX-30 EV for the US market following the 2023 model year," the automaker said in a short press release. "Our current US electrification efforts are focused on large platform PHEVs, such as the first-ever 2024 CX-90 PHEV and upcoming CX-70 PHEV, as well as introducing CX-50 Hybrid into our lineup address the specific needs of the US market."

Truth be told, dropping the MX-30 EV from the United States isn't a surprising move at all. The model was only sold in California and didn't make a splash. Only 16 copies were delivered last month, contributing to total sales of 66 units this year. It didn't do that well in 2022 either, as they parted ways with 324 cars. In 2021, Mazda sold 181 units of the all-quiet crossover stateside.

The 2023 MX-30 EV is still listed on the US website. It's offered in two trim levels, with MSRPs of $34,110 and $37,120. Both feature a single electric motor rated at 143 horsepower, and they're not exactly range champions either, with the EPA-estimated autonomy standing at 100 miles (161 km) only. The 35.5 kWh battery pack supports DC fast charging and takes 36 minutes to be juiced up from 20 to 80 percent. Mazda also supplies it with a 120V charging cable for household outlets and a connector said to be compatible with most public charging stations.

On a related note, we'll remind you that Mazda does not seem interested in launching the newly-unveiled MX-30 e-Skyactiv R-EV in the United States, as it remains on sale in Europe exclusively. This is an electric version of the crossover that uses a rotary range extender, which feeds electrons to the 17.8 kWh battery pack that powers the electric motor. The model has 164 hp on tap and is said to be a hair quicker than the battery-electric variant.

With the 13.2-gallon (50-liter) gasoline tank filled, it has a driving range north of 373 miles (600 km), including 53 miles (85 km) achieved on pure electricity. Juicing up the battery at a DC connection takes around 25 minutes. Pricing in the United Kingdom is identical to that of the MX-30 EV, as it kicks off at £31,250 (equal to $40,091).
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About the author: Cristian Gnaticov
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After a series of unfortunate events put an end to Cristian's dream of entering a custom built & tuned old-school Dacia into a rally competition, he moved on to drive press cars and write for a living. He's worked for several automotive online journals and now he's back at autoevolution after his first tour in the mid-2000s.
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