Photo: Bugatti Automobiles SaS
In the world of extreme luxury, just about anything can be wrapped in a premium package and sold for the kind of money a normal person would consider a life-achievement fortune. Let’s see if Bugatti, an automotive brand, manages to get away with a collection of hard-to-pinpoint luxury items.
According to its own description, Buben & Zorweg is a “luxury watch winder, case, safe, and multifunctional masterpiece” brand. Bugatti seems to have taken a liking of the latter element, because they have just announced a “kindred spirit” partnership that includes a collection of unique multifunction safes and a watch winder specifically designed for and inspired by the French automaker.
And it seems it’s an important step in the company’s strategy, because Stephan Winkelmann (Bugatti’s president) and Florian vom Bruch (Buben&Zorweg CEO) personally showcased (while keeping the social distance, it seems) the first items in the ensemble – a couple of “models of a multifunctional presentation object including safe function and a watch winder.”
Well, the two companies really got us intrigued at this point. Their first limited edition collection has focused on the Molsheim-based carmaker’s latest and greatest – the Bugatti Chiron Super Sport 300+ special series. It arrives in two flavors, the “Chiron 300+” and “French Racing.”
Both make use of the same motifs as the car inspired by the record-breaking 304.77 mph (490.484 kph) prototype: carbon fiber elements in black and blue, the iconic horseshoe radiator grille, among others. And the crown jewels of the collection are the Grande Illusion Chiron multifunction safe and the Spirit Chiron watch winder.
The first one is available in three color and material styles, with the 215 kg (474 lbs.) safe being styled as a column adorned with a B&Z Flying Minute Tourbillon Clock up top. The valuables are safely stored inside until the biometric fingerprint sensor or a special transponder chip are enabled; at which time they are automatically elevated.
The second item is a luxurious watch winder for either four or eight watches that can be ordered in its own two color / material mix and will be limited, just like the Grande Illusion, to just 30 examples.
And it seems it’s an important step in the company’s strategy, because Stephan Winkelmann (Bugatti’s president) and Florian vom Bruch (Buben&Zorweg CEO) personally showcased (while keeping the social distance, it seems) the first items in the ensemble – a couple of “models of a multifunctional presentation object including safe function and a watch winder.”
Well, the two companies really got us intrigued at this point. Their first limited edition collection has focused on the Molsheim-based carmaker’s latest and greatest – the Bugatti Chiron Super Sport 300+ special series. It arrives in two flavors, the “Chiron 300+” and “French Racing.”
Both make use of the same motifs as the car inspired by the record-breaking 304.77 mph (490.484 kph) prototype: carbon fiber elements in black and blue, the iconic horseshoe radiator grille, among others. And the crown jewels of the collection are the Grande Illusion Chiron multifunction safe and the Spirit Chiron watch winder.
The first one is available in three color and material styles, with the 215 kg (474 lbs.) safe being styled as a column adorned with a B&Z Flying Minute Tourbillon Clock up top. The valuables are safely stored inside until the biometric fingerprint sensor or a special transponder chip are enabled; at which time they are automatically elevated.
The second item is a luxurious watch winder for either four or eight watches that can be ordered in its own two color / material mix and will be limited, just like the Grande Illusion, to just 30 examples.
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