JoJo Siwa Still Loves Psychedelic Wraps, Now Has One on Her Lamborghini Urus

JoJo Siwa is the kind who has to have color everywhere, including on her favorite cars. In fact, where this young multi-hyphenate artist is concerned, her cars are an exact mirror of herself, because she often chooses for them custom wraps made up of photo collages of herself.

This isn't the most subtle or the smartest form of advertising, but it must be very efficient if JoJo is keeping at it. With a new single out now (Karma) and a new album on the way and, from what we've seen, a sort of image rebrand, JoJo is again stepping up her wrap game.

JoJo is young and new to the celebrity car collecting game, but she's already famous for the custom wraps she gets for them.

She first made headlines when she bought a BMW 4 Series convertible that she commissioned West Coast Customs to cover in glitter and pictures of herself for a psychedelic vibe that seeped down to the mismatched paneled seats. That car became so famous it even brought her unsolicited criticism from fellow pop star Justin Bieber, who clearly fancied himself a car connoisseur with the authority to tell JoJo to "burn it."

In the summer of 2022, JoJo treated herself to another car, this time a Lamborghini Urus in the most pristine white. Nothing better than a blank slate to start projecting your artistry on, right?

By the fall of the next year, JoJo had it custom wrapped in a Pride theme, with rainbows and colorful irisations and, of course, photos of herself. Even the hubcaps were iridescent because that's the kind of magic JoJo likes most. Still, compared to the more Barbie-like BMW, the Urus seemed almost tame.

Now that she's promoting fresh material, the singer is back for another wrap. She's yet to show it in full on social media, but she was photographed by the paparazzi out running errands with friends earlier this week, offering a better look at version 2.0. The Lamborghini is now covered entirely with photos of JoJo, including the more "mature" KISS-like makeover she's been sporting lately.

Granted, this isn't the kind of car customization that would appeal to everyone – not so much for the pinks and the amount of glitter used, but rather because it feels like a parody of the old way of advertising with promotional vehicles. JoJo isn't just personalizing a daily driver, she's effectively turning it into an attention magnet, which, in turn, helps her with whatever she's selling, be it music, makeup products, or a new TV show or film.

The real interesting part will come when (or if) she decides to transition to actual customization of a car. Until then, she's just having fun – and laughing all the way to the bank.

@kimkohli1 JoJo Siwa Shows Off her New Car with its Pride Merch Wrap #jojosiwa #itsjojosiwa #jojosiwaunlocked #jojosiwaoffical #carwrapper #lamborghini #lamborghiniaventador #carshowlife #carsoftiktok #jojosiwacheck #carspotting #celebritycars#TransformersVoices ♬ Rock instrumental song(820268) - chapa