Photo: Honda
Honda Motor Europe announced it will be there to support the 100th Giro d’Italia as official sponsor and supplier of motorcycles and cars.
The Giro d’Italia is one of the most important sporting events in the world, reaching a vast audience, and Honda’s sponsorship will be supported by a substantial TV, press, and internet campaign that will be seen by millions of people.
Honda will bring 30 motorcycles that will escort the world cycling champions, and the company will make sure it brings the best it has to offer in the Crossover range.
Among the pack, you’ll see the CRF1000L Africa Twin, a reborn maxi-endurance legend with a twin-cylinder engine putting out 94 horsepower and 98 Nm of torque channeled through a 6-speed manual or dual-clutch automatic transmission.
Another great machine present for the big tour will be the Honda X-ADV, the world’s first crossover maxi-scooter. The recently introduced model is totally different from the other models on the market, impressing with a very modern and angular design, a powerful engine, chain drive, high suspension, wire wheels and other adventure inspired features.
And, yes, the X-ADV can be had with a DCT too, providing seamless gear changes over all kinds of terrain. This solution is a unique feature that only Honda offers for the two-wheeled world.
Motorcycles aside, the Corsa Rosa’s roads will also host over 130 cars, with Honda introducing its now models here as well. The Civic, Civic Tourer, HR-V, and CR-V models will escort the athletes across the peninsula over the Giro d’Italia’s 3,615-kilometer route to the grand finale in Milan on May 28th.
And if you were wondering just how big is this event, the television coverage of the bicycle rally boasts quite some impressive figures: 350 hours of programming, 190 hours of live TV coverage, and a daily audience of over 4 million people, with peaks closing to 10 million.
Honda will bring 30 motorcycles that will escort the world cycling champions, and the company will make sure it brings the best it has to offer in the Crossover range.
Among the pack, you’ll see the CRF1000L Africa Twin, a reborn maxi-endurance legend with a twin-cylinder engine putting out 94 horsepower and 98 Nm of torque channeled through a 6-speed manual or dual-clutch automatic transmission.
Another great machine present for the big tour will be the Honda X-ADV, the world’s first crossover maxi-scooter. The recently introduced model is totally different from the other models on the market, impressing with a very modern and angular design, a powerful engine, chain drive, high suspension, wire wheels and other adventure inspired features.
And, yes, the X-ADV can be had with a DCT too, providing seamless gear changes over all kinds of terrain. This solution is a unique feature that only Honda offers for the two-wheeled world.
Motorcycles aside, the Corsa Rosa’s roads will also host over 130 cars, with Honda introducing its now models here as well. The Civic, Civic Tourer, HR-V, and CR-V models will escort the athletes across the peninsula over the Giro d’Italia’s 3,615-kilometer route to the grand finale in Milan on May 28th.
And if you were wondering just how big is this event, the television coverage of the bicycle rally boasts quite some impressive figures: 350 hours of programming, 190 hours of live TV coverage, and a daily audience of over 4 million people, with peaks closing to 10 million.
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