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Ford Still Experimenting With the Bronco Sport, Ditches Four Colors, Adds Others

2024 Ford Bronco Sport - Free Wheeling 11 photos
Photo: Ford
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The 2024 Ford Bronco comes with several updates and the color lineup is one of them. Thus the Bronco has been shedding some paint works, but received new ones instead.
It looks like Ford is still experimenting with the colors of the Bronco Sport and just can't make up their minds. Shades come and go like the wind from the lineup within the course of months.

Back in February, when Ford announced the updates for the 2023 model year, the Bronco received two new versions, the Heritage and Heritage Limited, with retro inspired details, added to the already existing four trim levels: Big Bend, Outer Banks, and Badlands, with the Base recently dropped.

Back then, Ford slashed two body colors from the lineup. It was the Bronze Smoke Metallic (paint code EF) and Velocity Blue Metallic (paint code E7). They also came up with new shades, such as Atlas Blue Metallic, Eruption Green Metallic, Robin’s Egg Blue, Peak Blue Metallic, and Yellowstone Metallic.

Now they are doing it again. Changes to the lineup for the 2024 model year have also affected the colors available for the off-roader. This time, no fewer than five paint options have vanished, three of which had been around since launch, according to Ford Authority.

The blacklisted colors are Alto Blue Metallic, Area 51, and Cyber Orange Metallic, available since 2021, when Ford resurrected the lineup.

Not at all surprising, the 2024 Ford Maverick dropped the exact same colors. Both of them are manufactured at the Hermosillor Assembly Plant in Mexico. So the move is obviously the carmaker’s way of simplifying the manufacturing process.

The Cyber Orange has also disappeared from lineups such as that of the Ford Mustang Mach-E and Ford Range.

Also dropped for 2024 are Peak Blue and Yellowstone, that Ford sold on the Bronco Heritage Limited Edition. Meanwhile, the special edition was also dropped.

But the automaker is not leaving the color range empty. They have ditched some and added some. Thus customers can order a Bronco in Azure Gray or Desert Sand. New options such as the Black Appearance Package and the Free Wheeling trims have joined the lineup.

Free Wheeling, previously available on the F-100, F-150, Bronco, and Econoline, the trim brings yellow, orange, and red exterior graphics, as well as Ebony Race Red wheels, black bumpers, silver-painted radiator grille, and black mirror caps.

Meanwhile, the Black Appearance Package, exclusive to the Big Bend trim level, comes along with 17-inch wheels in matte black and hood, plus the roof in Shadow Black. There is a Carbon Black radiator grille, while the exterior badging and lettering have also gone black. Black is the Bronco logo on the steering wheel as well.
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