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Ford Bronco Drops Entry-Level Trim for 2024, New Base Grade Is $4,240 Pricier

2023 Ford Bronco 10 photos
Photo: Ford
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Ford has made a few adjustments to the Bronco lineup for the 2024 model year, quietly announcing the demise of the Base trim level. The new entry-level grade is the Big Bend, and this move has made the potent off-roader more expensive.
Previously available from $34,890, the 2024 Ford Bronco can now be ordered from $39,130. The new entry-level variant is the Big Bend, which used to slot between the Base and the Black Diamond on the 2023 series. This move will allow the Blue Oval to cut down the production time while also aligning it with customer needs, according to a spokesperson cited by TheDrive.

Getting the new entry-level version means trading the 16-inch steel wheels for the 17-inch set, wrapped in all-terrain tires measuring 32 inches in diameter. The most affordable Bronco also gets standard LED fog lamps. It also gets a leather-wrapped steering wheel, and a larger infotainment screen on the inside, with a 12-inch diagonal, which replaces the old 8-inch unit, improving the truck's tech appeal.

But what about the rest of the range? Well, the Black Diamond now starts at $42,630, up from $41,500, whereas the Outer Banks is now $1,590 pricier at $47,940 (MSRP). The Badlands, Heritage, and Wildtrak versions start at $49,395, $47,855, and $60,025, respectively, up from $48,145, $47,105, and $58,775, respectively. The Everglades has returned for the 2024 model year, carrying an MSRP of $55,520, and the Heritage Limited Edition has gone up from $69,445 to $69,685.

Ford's US official website reveals that for the 2024 Bronco Raptor, aka the top-of-the-line grade of the series, interested parties will have to spend at least $89,835 before destination. This makes it $3,255 more expensive than the 2023 model. The 3.0-liter EcoBoost V6 with twin-turbocharging carries over without any upgrades, making 418 hp (424 ps/312 kW) and 440 lb-ft (597 Nm) of torque. The range-topping member of the 2024 Bronco family takes over six seconds to sprint from 0 to 60 mph (0 to 97 kph), though unofficial testing has revealed that it is a bit quicker, with the acceleration time dropping to under six seconds.

What else is new on the 2024 Ford Bronco? The Velocity Blue and Shelter Green Metallic exterior paint finishes available on the Bronco Raptor. The Code Orange Package is part of the novelties, bringing some orange accents to the Raptor inspired by the world of motorsport. The Dearborn automaker's website also reveals that the Heavy Duty Modular Front Bumper is standard on the Badlands trim level. And if you haven’t figured it out, the 8-inch infotainment system is completely gone from the lineup, as all versions get the larger display as standard. So, has the Bronco become more appealing with the added gear that makes it pricier, or would you shop for a 2023 model instead?
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About the author: Cristian Gnaticov
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After a series of unfortunate events put an end to Cristian's dream of entering a custom built & tuned old-school Dacia into a rally competition, he moved on to drive press cars and write for a living. He's worked for several automotive online journals and now he's back at autoevolution after his first tour in the mid-2000s.
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