At the core of this experience is the Ioniq 5 and, of course, the guests themselves. The idea is to provide a new take on the off-grid vacation experience, but with a focus on comfort, which, in turn, means a focus on luxury amenities. Like any regular hotel, Hotel Hyundai will offer sleeping, dining, a bar and coffee lounge, and even on-site entertainment by means of a cinema. You also get access to an expansive area of farmland for walks, visits to the local pub and church, and plenty of options for outdoor activities to keep you busy.
The Hyundai Hotel is a partnership with Hyundai and broadcaster and food critic Grace Dent, who serves as curator. The experience starts with an already existent wooden lodge on Colemans Farm, on the edge of Epping Forest in Sussex, outside of London, UK. The lodge itself, which is described as a high-end boutique cabin, is shown in the gallery above; Hyundai doesn’t offer additional details, but the render included with the announcement makes it look as if they’re adding a pavilion that will serve all the other functions of the hotel, including wining and dining, and entertaining.
entire experience will be powered by Ioniq 5 – three of them, by the looks of it. Everything from the lights in the cabin, the shower, the cooking appliances in the restaurant and even the popcorn machine from the cinema (screening room, more like it), will draw on the car’s battery, by means of Hyundai’s Vehicle-to-Load (V2L) technology. V2L supplies AC power (230V/50Hz) up to a maximum of 3.6kW (or 15 Amps) power consumption, while an adapter from the car includes a socket for plugging in standard domestic appliances.
Another big get is that the experience will help the local community. For instance, the three-course meals offered on site will be made with locally-sourced sustainable ingredients, and with local recipes. Both the food and the drinks are curated by Dent, while the Ioniq 5 will be on coffee prepping duties – not in the sense that the car will be making the coffees, but in that the espresso machine in the coffee “lounge” will be powered by the car’s battery.
“I hope this three-week pop-up hotel is just the start for this concept of a car plugging in and powering a luxury experience like this. I’m predicting that guests will be hoping that his amazing hotel and the full experience it offers might be here again in 2023,” Dent says.
According to Hyundai, the idea for this pop-up, car-powered hotel became a reality after research commissioned by the marque revealed a shift in interests in tourists. Speaking strictly figures, the higher costs of living are forcing people to reconsider their vacation plans (55% of respondents), while 44% of respondents are now considering staycations instead of holidays abroad. Staycations are better alternatives for short breaks either way, said 33% of respondents, while 25% motivated this change by citing sustainability, 27% by the desire to support local business, and another 27% by the desire to have a stress-free traveling experience.
nice initiative to support local businesses, but it’s also an awesome way for Hyundai to show off the Ioniq 5. Or, as Ashley Andrew, Managing Director of Hyundai Motor UK, says, “the whole experience demonstrates the practicality of this pioneering technology, and we hope the concept inspires more people to go off grid.”
Other EV makers have not had to open up a pop-up hotel to show off, because life threw other opportunities their way and then the Internet did the rest, by means of good old-fashioned word of mouth (or what we call a viral story these days). Case in point, that recent Rivian-powered vasectomy, and the story of a Kia EV6 owner who used the car to power his entire home in Prince Edward Island, Canada for eight days after Hurricane Fiona.
The Hyundai Hotel will be open for 14 nights, from October 19 to November 5, accepting only two guests at a time. There’s a chance to win a free stay, with more details on that in the press release available at the bottom of the page.