Land Rover Supports Explorer to Break North Pole Speed Record
11 Mar 2010, 08:43 UTC · By: Alina Dumitrache / British explorer Ben Saunders will attempt to become the fastest ever to reach the North Pole on foot. However, British carmaker Land Rover will support the expedition, due to start on March 15. Tho...
2010 KTM Toughest Rider Wanted
4 Mar 2010, 10:34 UTC · By: Alina Dumitrache / Austrian motorcycle manufacturer KTM today announced it is looking the 2010 Toughest Rider, in conjunction with off-road event organizer Baboons. Riders only need to be registered for one of the ser...
Lotus F1 Signs Long-Time Deal with CNN
2 Mar 2010, 10:07 UTC · By: Ovidiu Panzariu / They may not have bagged countrymen Petronas oil company as major sponsor of their Formula One operations, but Lotus F1 Team sure managed to hit the jackpot earlier this week, as they have confirmed...
Infiniti Signs New Agreement with CBS Sports
2 Mar 2010, 07:42 UTC · By: Alina Dumitrache / Nissan’s luxury division, Infiniti, announced it has become Corporate Partner of the 2010 NCAA Division I Men's Basketball Championship and CBS Sports, following the carmaker’s rece...
Honda Gresini Signs Deal with Cotton Joy
1 Mar 2010, 14:46 UTC · By: Ovidiu Panzariu / This may turn into an annoying series of articles linked with MotoGP team San Carlo Honda Gresini, but it seems the Italian team keeps signing new sponsors for the upcoming season of the premier mot...
US F1 Loses Over $30M after Sponsor Quit
25 Feb 2010, 07:41 UTC · By: Ovidiu Panzariu / What is currently happening to US F1 may very well be described as the chronicle of a death foretold. It will take nothing short of a miracle for the Charlotte-based organization to financially surv...
Petrov Insists He Will Not Be No 2 Driver at Renault
23 Feb 2010, 11:00 UTC · By: Ovidiu Panzariu / Russian driver Vitaly Petrov denied the fact that he signed a deal with Renault F1 simply to become a second driver in Formula One. While clearly benefiting from less experience in the series as com...
Gruppo Campari Renews MotoGP Partnership
17 Feb 2010, 11:33 UTC · By: Alina Dumitrache / Gruppo Campari announced it has renewed its agreement with MotoGP until at least 2013. The company's therefore stays as an official MotoGP sponsor. However, though so far the Cinzano brand was...
Subaru Backs Fight Against AIDS
17 Feb 2010, 09:17 UTC · By: Alina Dumitrache / The North American division of Subaru decided to get involved in the fight against AIDS and help those affected by the virus, by sponsoring the Dining Out For Life, a fundraiser held in nearly 3,000...
Suzuki Alstare Signs New Sponsor Agreement
15 Feb 2010, 11:16 UTC · By: Alina Dumitrache / The Suzuki Alstare team announced they signed an agreement with a new sponsor, Viru, for the 2010 World Superbike Championship season. Ironically, though drinking and riding are not a very pleasant ...
Schumacher, Alonso Sign New Sponsor Deals
10 Feb 2010, 08:16 UTC · By: Ovidiu Panzariu / 2010 title contenders Michael Schumacher and Fernando Alonso have both signed important sponsorship deals ahead of the new Formula One season. As each of those two have switched teams after the 2009...
Iveco, Official Sponsor of Yamaha Racing Team
9 Feb 2010, 11:28 UTC · By: Alina Dumitrache / After it has been the premium supplier of the Fiat Yamaha MotoGP Team for two seasons, Iveco has been named ‘Official Sponsor’ of the world championship winning squad which includes ride...
Ask.com Drops NASCAR
9 Feb 2010, 10:25 UTC · By: Daniel Patrascu / A change in the marketing department of Ask.com has put an end to a year-long contract between NASCAR and search engine provider, with immediate effect. After spending $15 million on its NASCAR spon...
Fiat Signs 3-Year Deal with British Cycling
9 Feb 2010, 09:59 UTC · By: Alina Dumitrache / Fiat UK announced it has signed a three-year agreement with British Cycling, including the Great Britain Cycling and Para-Cycling Teams, becoming their official car supplier. Members of the British ...
Audi Parters with DOSB and DSB, Supports German Athletes
1 Feb 2010, 13:16 UTC · By: Alina Dumitrache / German carmaker Audi announced it became the official partner of the German Olympic Sports Confederation (DOSB) and National Promoter of the German National Paralympic Committee (DSB). The four-ring...
Rizla Extends Suzuki MotoGP Sponsorship Until 2011
1 Feb 2010, 12:01 UTC · By: Ovidiu Panzariu / Suzuki's future in the MotoGP Series looks as bright as ever, since the Japanese manufacturer managed to secure an extension to their current sponsorship deal with Imperial Tobacco Limited. Con...
B&G Racing Under PATA Sponsorship for 2010
29 Jan 2010, 11:11 UTC · By: Alina Dumitrache / Italian chips producer PATA is title sponsor of the Borciani and Guandolini Racing team for the 2010 Superbike World Championship. The team signed up Jakub Smrz to compete on the two Ducati 1098 mac...
Subaru Stops and Smells the Roses in Washington
29 Jan 2010, 08:29 UTC · By: Alina Dumitrache / As part of its sponsorship agreement with the Northwest Flower & Garden Show this year, scheduled to be held between February 3-7, 2010 at the Washington State Convention and Trade Center, Subar...
Suzuki Grand Vitara Goes Surfing in IMAX Theaters
27 Jan 2010, 10:17 UTC · By: Alina Dumitrache / "The Ultimate Wave Tahiti 3D" film for IMAX theaters will premiere in February 8 with a private screening and a Tahitian-style after party, with live performances by Mason Jennings and DJ ...
Honda, Title Sponsor of the LA Marathon
27 Jan 2010, 09:09 UTC · By: Alina Dumitrache / For the first time in the marathon's 25-year history, the LA Marathon will have a title sponsor. Honda’s North American division announced yesterday a three-year partnership that includes...