Martini Returning to Formula 1
15 Feb 2014, 11:05 UTC · By: Ciprian Florea / Martini, one of the most iconic name in racing, is returning to Formula One this year. According to Autosport, quoting sources familiar with the matter, the Italian brand will become the title spons...
Mercedes-Benz Becomes Platinum Sponsor of the Barclays ATP Finals
17 Oct 2013, 16:19 UTC · By: Alex Oagana / The Association of Tennis Professionals just announced a multi-year sponsorship agreement with Mercedes-Benz in which the Stuttgart manufacturer becomes both the Official Car and a Platinum Sponsor ...
Chevrolet Silverado Becomes Texas Longhorns’ Official Truck
27 Aug 2013, 12:20 UTC · By: Ciprian Florea / The all-new Chevrolet Silverado has become the official truck of the Texas Longhorns football team after signing a multi-year sponsorhips with the University of Texas Athletics program, the IMG Coll...
Mercedes-Benz and AMG Present Art in St. Moritz
23 Aug 2013, 09:17 UTC · By: Alex Oagana / This year's sixth St. Moritz Art Masters [SAM), which will take place in Switzerland from today to 1 September will feature involvement from both Mercedes-Benz and its in-house tuning arm, Merc...
Lexus Sponsors Earthquake Proof Desk Project
9 Jul 2013, 16:43 UTC · By: Gabriel Brindusescu / You know those earthquake drills in school where you should get under the desk if the earth starts to shake. Well, that is not quite a god idea if the desk is not strong enough to support a huge chu...
Citroen Extends Deal With Arsenal Football Club
18 Aug 2011, 11:53 UTC · By: Alina Dumitrache / The British division of Citroen today announced the company has sign an extended deal with the Arsenal Football Club, as the Club’s Official Automotive Partner, for another three years. A...
Hannspree to Sponsor Michael Jordan Motorsports
30 Jun 2011, 07:55 UTC · By: Alina Dumitrache / Michael Jordan Motorsports (MJM), founded by NBA star Michael Jordan in 2004, has recently welcomed a new sponsor to the family: Hannspree, who comes as the official TV provider. Headquartered in Ta...
Microsoft to Sponsor Goodwood Festival of Speed 2011
29 Jun 2011, 06:20 UTC · By: Alina Dumitrache / With just a few days left until this year’s Goodwood Festival of Speed kicks off, a new sponsor decided to use the event to promote its products: Microsoft. The company will use the Supercar R...
The X FACTOR Gets Chevrolet Sponsorship
10 Jun 2011, 13:51 UTC · By: Alina Dumitrache / With The X FACTOR set to debut on FOX this fall, Chevrolet is taking advantage of the occasion and becomes the exclusive on-air, off-air and online automotive sponsor of successful talent-seeking TV...
Athletes Join the Honda Power of Dreams Team
9 Jun 2011, 09:45 UTC · By: Alina Dumitrache / The Honda Power of Dreams Team which aims to inspire people to follow their ambitions has today been enlarged with the addition of several British athletes, such as Cyclist Ed Clancy, gymnast Beth T...
Danica Patrick and William Rast Announce Multi-Year Partnership
3 Jun 2011, 05:52 UTC · By: Alina Dumitrache / Yesterday we told you that William Rast’s Dan Wheldon emerged as the Indy 500 100th Anniversary race winner, while a partnership with racing superstar Danica Patrick was also mentioned. Furthe...
Acura TSX Sport Wagon Is Official Vehicle of the BMC Racing Team
16 Apr 2011, 12:57 UTC · By: Alina Dumitrache / Honda’s luxury division, Acura, announced today it has signed an agreement with the BMC Racing Team, becoming the official North American vehicle sponsor of the professional cycling team. The ...
SES To Sponsor the 2011 TT Zero Race
15 Apr 2011, 09:05 UTC · By: Alina Dumitrache / Telecommunications satellite operator SES has partnered with the Isle of Man Government Department of Economic Development to sponsor the 2011 TT Zero race, part of the TT Races,which is set to tak...
Ram Truck and Mopar Partner with TORC Series in 2011
6 Apr 2011, 09:39 UTC · By: Alina Dumitrache / In a recent sponsorship deal inked by Ram Truck and Mopar with The Off-Road Championship (TORC) series in 2011, Ram will become the official vehicle of the TORC Series while a Mopar Ram Runner will...
Honda Racing Announces New BTCC Sponsors
29 Mar 2011, 05:25 UTC · By: Andrei Tutu / The 2011 season of the British Touring Car Championship is almost here (the series kicks off this weekend at Brands Hatch) and Honda Racing is here to announce the appointment of multiple key sponso...
Rizla Suzuki Continues Partnership with Draggin Jeans
28 Feb 2011, 07:42 UTC · By: Alina Dumitrache / Draggin will continue as the official jeans supplier of the Rizla Suzuki MotoGP Team through the 2011 season, supplying Alvaro Bautista and the Rizla Suzuki crew with its range of protective jeans. ...
Pramac Racing Ducati Signs Partnership with Valmy
24 Feb 2011, 07:46 UTC · By: Alina Dumitrache / Following the recent unveiling of the bike’s livery and riders for the 2011 MotoGP World Championship, satellite Ducati team Pramac Racing announced it has reached a one-year agreement with Fr...
Di Grassi Blames Sponsorship for Virgin Seat Loss
23 Feb 2011, 10:51 UTC · By: Ovidiu Panzariu / Lucas di Grassi insisted that the only reason why he failed to secure an extension to his 2010 deal with Virgin Racing was because he ran out of sponsorship money, not because he wasn't F1 mate...
Factory Yamaha WSBK Team Extends Deal with Monster Energy
21 Feb 2011, 08:16 UTC · By: Alina Dumitrache / Following the recent unveiling of the team’s livery and rider line-up, the 2011 Yamaha World Superbike squad has announced the extension of its deal with Monster Energy as the ‘Official ...
AMSOIL to Sponsor Erik Buell Race Team
18 Feb 2011, 09:53 UTC · By: Alina Dumitrache / The newly-born Erik Buell Racing company announced today it has signed a three-year sponsorship of the EBR race team in AMA Pro Superbike with AMSOIL, which includes development and supply of produc...