Honda will document each athlete, to showcase their talents and how they have come to achieve their dreams of representing the UK in the London 2012 Olympics.
The company provides each athlete with a car, to help with the travel to and from their competitions and to carry their sporting equipment. Between them they have the British-built Civic Ti, CR-V and Jazz and also a CR-Z.
“We want to get across how dreams can drive what we do and who we become, by telling a ‘behind the scenes’ story of the athletes,” said Simon Gardiner, Marketing Communications Manager for Honda (UK).
“The Power of Dreams is something we live everyday at Honda and it’s great that the team have come on board to help illustrate this message. They are all fantastic ambassadors for their country, their sport and for Honda so we’re looking forward to seeing them take home the gold,” Gardiner added.
“My dream has always been to represent Great Britain and become world number one cyclist. Through working with Honda (UK) and with each of the other athletes we want to motivate others to achieve their goals. It’s taken a great deal of hard work and perseverance to get to where I am today, but I think the challenges we face are what makes us stronger,” said Ed Clancy.
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