Honda Premieres 'The Undying Dream' Documentary

The eighth short-film documentary from the “Dream the Impossible” series was premiered by Honda today, aimed at showing the brand’s challenging spirit, which has led to the creation of innovative products that enhance human mobility and advance environmental consciousness.

"‘The Undying Dream' is about finding your unique strengths and talents and having the passion and resilience to commit to your calling," said Barbara Ponce, manager of corporate advertising for American Honda Motor. "The Sundance Film Festival is the ideal venue to present Honda's new film, as the Sundance Institute and Honda both encourage an independent spirit, taking risks to bring forth bold ideas, and realizing the power of your own dreams in the process."

For ‘The Undying Dream,' Honda has worked with Laird Hamilton (professional surfer), Ashley Fiolek (pro Motocross racer), Jeremy McGrath (Supercross champion), and Takanobu Ito (president and CEO at Honda Motor Co), among others.

"For our newest film, ‘The Undying Dream,' we had the opportunity to interview some truly amazing and inspirational people,” said writer and producer Todd Carey, “who discuss their passion for achieving their dreams while realizing there's always a new goal coming up right behind it."

Directed by Ondi Timoner, the only filmmaker to twice win the Grand Jury Prize at the Sundance Film Festival, with producers @radical.media, ‘The Undying Dream' will screen at the Sundance Film Festival until January 26.

The same event will also feature demonstrations of the world's most advanced humanoid robot, ASIMO, as well as display some of the company's innovative products, such as the Honda FCX Clarity, a cutaway of the Honda CR-Z Sport Hybrid, a 12-foot scale model of the HondaJet, and Honda motorcycle products, including an interactive motorcycle rider safety and training simulator.