Audi Opens FIS Ski World Cup in Solden
23 Oct 2009, 08:26 UTC · By: Alina Dumitrache / For the eighth year in a row, German manufacturer Audi announced extended title sponsorship with the FIS Ski World Cup scheduled to take place in Solden on October 24-25, which marks the start of th...
Virgin Group Benefitted from $60M Brand Exposure with Brawn
20 Oct 2009, 10:34 UTC · By: Ovidiu Panzariu / Any Formula One fan out there who is not yet convinced that Sir Richard Branson is a great businessman should check out this story. Following their sponsorship deal with British Formula One team Bra...
Skoda Sponsors Australian Cyclist Jack Bobridge
19 Oct 2009, 10:24 UTC · By: Alina Dumitrache / The Australian division of Skoda has just announced that it will sponsor Jack Bobridge, gold medal winner in the under-23 time trial at the recent UCI World Road Cycling Championships in Switzerland...
Senna to Pay for Campos Seat in 2010
11 Oct 2009, 09:33 UTC · By: Ovidiu Panzariu / Bruno Senna has reportedly sign a deal with Campos Grand Prix for his debut in Formula One. According to the latest report from Germany's Auto Motor und Sport, the nephew of 3-time world champi...
FC Barcelona Squad Dribbles Audi Style
2 Oct 2009, 09:18 UTC · By: Alina Dumitrache / German carmaker Audi is renowned for its support for the Catalonian football club, a collaboration which has already become a tradition for both parties. In fact, Audi stood next to FC Barcelona whe...
Chrysler Sponsors National Student Case Competition
29 Sep 2009, 10:59 UTC · By: Alina Dumitrache / American carmaker Chrysler has been involved in a annual event destined to support gifted students and give them a chance to show their knowledge and problem-solving skills in a formal competition, ...
Sterilgarda Stays with Yamaha Superbike Team in 2010
28 Sep 2009, 07:13 UTC · By: Alina Dumitrache / Italian food production company Sterilgarda confirmed its title sponsorship with the Yamaha World Superbike Team for the 2010 race season. The decision to continue with the partnership came after th...
Nissan to Sponsor the Heisman Trophy
24 Jul 2009, 10:25 UTC · By: Alexandru Radu Chis / The 75th anniversary of college football's most prestigious award, the Heisman Trophy, sees Nissan paring up with the Sports Illustrated magazine to sponsor the event. The campaign will tour 10...
Fiat Sedici, Official Car of Juve’s Training Camp
13 Jul 2009, 13:19 UTC · By: Alina Dumitrache / Automotive industry and football were always strongly connected, most of the automakers sponsoring football clubs as part of their marketing strategy. The news that Fiat Sedici is the official ca...
General Motors Halts Sponsorship for Nationwide, Truck Series
12 Jun 2009, 15:04 UTC · By: Bogdan Popa / Already bankrupt automaker General Motors continues the restructuring process, this time outside the passenger car industry sector. The American manufacturer announced it will halt sponsorship for N...
Renault, Official Sponsor of 2009 Cannes Film Festival
12 May 2009, 13:34 UTC · By: Alina Dumitrache / Renault has announced its sponsorship of the 62nd edition of Cannes Film Festival. It’s not the first time for Renault to bring its support for the festival, as the French manufacturer has bee...
Audi Partners With Lance Armstrong’s Cycling Team
12 May 2009, 09:35 UTC · By: Alina Dumitrache / Audi of America announced that it will team with the Trek-LIVESTRONG Under-23 (U23) Cycling Team for the 2009 racing season. Audi has donated two Q7 TDI clean diesel vehicles to provide support to r...
Brawn GP Signs Sponsorship Deal with MIG
17 Apr 2009, 07:19 UTC · By: Ovidiu Panzariu / Brawn GP's winning streak in Formula 1 this season started attracting a considerable amount of sponsors for their racing operations at Brackley. The last one to come on board is Swiss foreign e...
Volkswagen Extends Marriage with Major League Soccer
17 Mar 2009, 15:30 UTC · By: Madalina Iancu / Everybody knows that Volkswagen builds fine cars but few are aware of the fact that the German automaker's American division supports soccer as well. Last year, Volkswagen of America concluded ...
BMW Sauber Sign New Sponsor FxPro
4 Mar 2009, 14:26 UTC · By: Ovidiu Panzariu / BMW Sauber have unveiled a brand new sponsor for the upcoming season in Formula 1. Following the withdrawal of Swiss bank Credit Suisse as the team's sponsor for 2009, the Hinwil-based outfit h...
Emirates Deny Sponsorship of Honda Racing
3 Mar 2009, 08:57 UTC · By: Ovidiu Panzariu / Airline company Emirates denied all rumors linking them with a potential title-sponsorship over surviving (yet to be confirmed) Honda Racing team. The likelihood of the aforementioned company making...
Frank Williams Hits Back at BBC Coverage of RBS Quit
27 Feb 2009, 11:17 UTC · By: Ovidiu Panzariu / Frank Williams accused new Formula 1 broadcaster in the UK, BBC, for detrimental media coverage (for his team) concerning the withdrawal of major Williams F1 sponsor Royal Bank of Scotland from the ...
Williams Not Panicking After Loss of RBS
26 Feb 2009, 11:32 UTC · By: Ovidiu Panzariu / The future of Williams F1 team will not be endangered by the recent announcement made by the Royal Bank of Scotland, confirming pullout from F1 at the end of 2010. The RBS have been main sponsors of...
McLaren Title Sponsor Vodafone Cuts 500 Jobs
24 Feb 2009, 15:10 UTC · By: Ovidiu Panzariu / McLaren Mercedes' title sponsor Vodafone has announced the layoffs of about 500 jobs, following the economic downturn that affected the company's profits in recent months. As reported by G...
Ferrari Urges Sponsors to Stay
18 Feb 2009, 10:12 UTC · By: Ovidiu Panzariu / Ferrari and McLaren join forces once again in their attempt to stop the exodus of worldwide sponsors from the Formula 1 series. Following Ron Dennis' comments about how attractive the sport has...