The festival, to take place between May 13 - 24, 2009, will benefit from a fleet of about hundred vehicles, including 70 Vel Satis and 30 Espace. The vehicles will drive the actors and Festival guests to and from the red-carpeted steps. This year, Renault has given also about a dozen Kangoo to supplement the official fleet in order to help with mounting the Festival.
It has been more than a century since Renault is connected with the movie industry. Louis Renault’s Voiturette appeared in the Lumière brothers’ early films in 1899, when the first film studios were built in Boulogne-Billancourt at the same time as the first Renault factory on the Ile Seguin.
Renault continues its sponsorship and product placements to film and television production to the present day, as several models from the Renault range are in the films in the Festival’s official selection, such as Les Herbes Folles by Alain Resnais.
This year, Renault, and especially the latest model in the range, New Grand Scénic, is also teaming up with Disney Pixar and the 3D animated feature Up, screened at the Opening Ceremony.
The arrival of members of the Disney teams in front of the red carpet on board the three New Grand Scénic models decked out in the colors of the film will mark the beginning of an international collaboration that spans more than 20 countries, through communications interfaces and operations to boost traffic in Renault showrooms.
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