Fiat Sedici, Official Car of Juve’s Training Camp

Automotive industry and football were always strongly connected, most of the automakers sponsoring football clubs as part of their marketing strategy.

The news that Fiat Sedici is the official car of the Juventus training camp brings no surprise to us, as it is known that IFIL Investments has an important part of the shares of both Juventus Club and Fiat Group. So, since they are somehow connected, why not support each other, while also giving a helping hand in advertising.

The cars, customized in the Juventus colors, will be helping coach Ciro Ferrara and his players to commute to and from the training camp, which is set to run between 9-21 July, 2009 in Pinzolo, Trentino.

Fiat Sedici will be playing a key role at a charity event, which will also have Ciro Ferrara and the Juventus players as guests. A non-profit foundation will benefit from the proceeds raised at the event, using the funds to build an extension to the Neonatal Unit at Sant’Anna Hospital in Turin.

Born out of a joint venture between Suzuki and Fiat, the Sedici is a mini sport utility vehicle, and was first presented at the 2006 Geneva Motor Show. The Sedici (16) name comes from the fact that the car is a 4x4, (which obviously equals 16). The car is available in three versions (Dynamic, Emotion and Experience), two drives (4x2 and 4x4) and eight bodywork colors.

Fiat Sedici is currently offered in a choice of two engines, a 1.6-liter 16V and a 1.9-liter Multijet. The 1.6l option develops 109 horsepower, helping the car sprint from 0 to 100 km/h in 11.5 seconds, with a top speed of 105.6 mph (170 km/h). The 1.9l configuration, on the other hand, generates 122 horsepower, with 0-100 km/h acceleration in 11.2 seconds and maximum speed of 111.9 mph (180 km/h).
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