Although not title sponsors, CNN agreed to a long-time partnership with Lotus, with its logos due to appear heavily on the surface of the T127, as well as the drivers' overalls and all team clothing.
“We are very proud to welcome CNN into the Lotus Racing family. It is a sign of the positive impact we have already made in the global business market that such a prestigious brand, familiar to millions around the world as the definitive source of news and current affairs, has made the decision to partner with us,” said the team's CEO Tony Fernandes.
“The whole team and I are looking forward to working with CNN in the months and years to come on some very exciting campaign,” added the Malaysian official.
“The combination of two such iconic and aspirational global brands fits perfectly with CNN International’s worldwide reach and brand positioning. This unique partnership with Lotus Racing takes CNN International into a new era of marketing and promotions and puts us in front of a worldwide audience of millions,” said Rani Raad, senior vice president CNN International Advertising Sales.
This is the first major sponsor signed by Lotus F1 Team since announcing their return in the series last year.