Consumer Reports Tests 2013 Lincoln MKZ
15 Feb 2013, 11:03 UTC · By: Mihnea Radu / Instead of killing it off like every other brand they were losing money on, Ford decided to have another go at making a luxury brand and are pumping money into the Lincoln brand. The newly develo...
Lincoln MKZ Commercial: Steer The Script
1 Feb 2013, 11:53 UTC · By: Mihnea Radu / We have no idea what Lincoln was thinking when they spent so much money on an ad that seemingly misses the target audience by a mile. The idea behind it is that people's Tweets guided the scrip...
Lincoln MKZ Super Bowl Commercial Teaser: Phoenix
31 Jan 2013, 10:16 UTC · By: Mihnea Radu / We don't know if you've noticed, but there's a new Lincoln around, and it's inspired for lack of a better word. The mid-size luxury sedan shares its CD4 platform with the Ford F...
Lincoln MKC: American Small Luxury SUV
14 Jan 2013, 13:25 UTC · By: Mihnea Radu / A couple of weeks ago, we wrote an editorial saying it’s not a good idea to take a normal family car and convert it into a luxury automobile. The Lincoln brand was the main target of our obser...
Lincoln MKC Concept Unveiled
14 Jan 2013, 09:03 UTC · By: Mihnea Radu / Want to buy a small luxury crossover built under an American brand? You could get that Buick, but Lincoln might have something even better in store. It’s called the MKC, and right now, it&rsqu...
The Folly of Turning Normal into Luxury
5 Jan 2013, 22:08 UTC · By: Mihnea Radu / Folly: a lack of good sense or normal prudence and foresight, a tragically foolish action or conduct. Simply put, an act or idea that, over time, will prove costly or potentially humiliating. Thi...
2013 Lincoln MKT Spotted in China
28 Dec 2012, 15:16 UTC · By: Mihnea Radu / In November last year, Lincoln revealed a significantly refreshed version of the MKT crossover at the Los Angeles Auto Show. The 2013 model featured a stylish new front end design, as well as chang...
Lincoln MKC Crossover to Debut in Detroit
20 Dec 2012, 18:31 UTC · By: Mihnea Radu / According to a new report coming out of Detroit, Lincoln has a brand new entry-level crossover on the way, one which could be shown as early as next month’s North American International Auto S...
Lincoln Could Offer RWD Models Based on Mustang Platform
6 Dec 2012, 09:24 UTC · By: Mihnea Radu / The idea of buying another RWD car based on the Mustang other than the Mustang itself is pretty revolting right now. But the next generation is just around the corner, scheduled to arrive in one and...
Lincoln Wants to Attract Attention With New Ad Campaign
3 Dec 2012, 12:50 UTC · By: Andrei Nedelea / Lincoln has just launched an extensive ad campaign which aims to bring Ford’s luxury sub-brand back into the spotlight, with the introduction of the 2013 MKZ sedan, later this month. To guaran...
Lincoln Opens First Dedicated Design Center in Decades
19 Oct 2012, 15:24 UTC · By: Andrei Nedelea / With luxury car market getting the forecast to grow by almost 8% next year, Lincoln is keen to get as much out of this $274-billion business possible. While in recent years, Lincolns were not reall...
Lincoln MKZ Hybrid Gets Official EPA Rating of 45MPG
16 Oct 2012, 13:36 UTC · By: Andrei Nedelea / It’s official, the Lincoln MKZ is one of the most efficient cars in its class, having been rated at 45 mpg (5.22 l/100km) combined. The figure is achieved with a 45 mpg city rating and a 45 mp...
Ford Posts 39% Sales Increase in China
6 Sep 2012, 09:06 UTC · By: Mihnea Radu / Ford China reported an increase in demand for its products of 39%, making this their best August ever. In total, 48,631 vehicles were delivered. Demand for the Mondeo increased 44 percent last mo...
Ford Bringing Lincoln to China in 2014
28 Aug 2012, 12:47 UTC · By: Andrei Nedelea / As China’s economy grows, so too will the number of wealthy people, looking to acquire a car which shows everybody that they’ve arrived, while also being different and ‘better&rsqu...
Lincoln Working on MKC Crossover
14 Aug 2012, 11:28 UTC · By: Mihnea Radu / The Lincoln MKZ might only be the size of a Fusion sedan, but it looks like the FoMoCo sub-brand is going to stop pushing those wheelbases and is going to instead focus on a volume car. The company...
Ford May Be Using Former Cadillac Marketing Chief for Lincoln Turn-Around
1 Aug 2012, 08:12 UTC · By: Andrei Nedelea / While Mark LaNeve is less well-known than some of his other ‘colleagues’, he did in fact run Cadillac marketing schemes which ultimately lifted the aging US brand from its old and outdat...
Lincoln Presents Refreshed 2010 MKZ
21 Nov 2012, 14:06 UTC · By: Bogdan Popa / The Los Angeles Auto Show has just brought us the first major car release, with Lincoln debuting the refreshed 2010 MKZ mid-size sedan, which is said to provide more luxury, more performance yet bet...
Ford SYNC Upgraded with Traffic, Shortcuts, Directions
21 Nov 2012, 14:06 UTC · By: Bogdan Popa / It's a well known the fact that most automakers are now struggling to design new and more fuel-efficient engines that could attract a higher market share than what they get with the units alrea...
Ford Is Almost Giving Away Free Cars
21 Nov 2012, 14:06 UTC · By: Alex Tudorache / Ford, Lincoln and Mercury are in a deep crisis and this thing shows, because they are inches away from giving cars for free. What do they offer? Discount pricing, additional cash back for customers ...
2010 Lincoln MKT Enters Luxury Crossover Segment at Detroit
21 Nov 2012, 14:06 UTC · By: Bogdan Popa / Since the Detroit Auto Show has always been regarded as the perfect time of the year to introduce a new model, Lincoln adopts the same strategy and unveils its all-new 2010 Lincoln MKT. The vehicle ...