What do they offer? Discount pricing, additional cash back for customers who purchase 2008 or 2009 cars between this Wednesday and the 5th of January. Furthermore, zero percent financing for 36 months can be offered for the company's most fuel efficient cars, crossovers and trucks, and a 500 dollar Credit Bonus Cash.
They are absolutely desperate, and we almost feel sorry for them. We wandered around their list of cars to see if we wanted anything but, sadly we did not. The list includes the Focus (way too common on the streets), Fusion (a bad car on a raised chassis), the Escape, the Flex, Mercury Milan, and Mariner, Lincoln MKZ and MKS.
Ken Czubay, Ford’s vice president of Sales and Marketing said that “Ford is bullish on fuel economy, and each new and significantly freshened vehicle we’ve brought to market in the past year has the best or among the best fuel economy in its segment, and we want to provide customers an extra reason to drive one of these high-quality, fuel-efficient cars, crossovers and trucks.”
The problem with what Ken just said is that Ford already knew that Europe wanted more fuel efficient cars, because of the high demand in diesel Focuses, Mondeos and other European market vehicles. The question that boggles our minds is why didn't they start making economical cars in USA as well, so they didn't have to resort to such desperate measures. The thing is that Ford haven't done their homework right and this might cost them their survival.
“Now is the best time to buy one of our Ford, Lincoln or Mercury vehicles,” says Czubay. But we ask ourselves, if we buy a Ford, Lincon or Mercury now, who can supply parts for when it breaks down in case Ford goes R.I.P.? Our cry goes to Ford because we love this company, and it has given us many beautiful cars like the GT40, the Focus ST, the rally cars, the V8 Focus and many others.
Hang in there, Ford.